Author: Marketing

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How to Have the Perfect Viewings When Trying to Sell Your Home

If you’re preparing to bring your home to market this year, it’s well worth mastering the art of the perfect viewing. A well-executed viewing can make all the difference when it comes to achieving a successful sale and the best possible offer.

At Fisher and Partners, we know that viewings are one of the most crucial steps in the selling process. Most buyers won’t make a commitment without seeing the property in person, so the experience they have during their visit really matters.

Yet despite its importance, the viewing appointment is often overlooked. Some sellers simply open the door and let buyers roam freely. Others go the opposite way, offering an enthusiastic guided tour that ends up overwhelming rather than enticing.

The truth lies somewhere in the middle. While a perfect viewing won’t convince someone to make an offer on a home they’re not interested in, it can enhance the experience, leave a memorable impression, and tip the balance for buyers who are on the fence.

Here are a few simple tips to help you perfect the process:

1. Plan a Route with Intention

Think about the journey you want your buyers to take through your home. Guide them in a way that shows off your property’s best features, whether that’s a sun-drenched kitchen, a cosy reading nook, or a beautiful garden view. Try to end the tour in the space that has the most visual or emotional impact. First impressions matter, but the final impression tends to linger.

2. Ease the Pressure

It’s natural to feel excited (or even a little anxious) during a viewing but avoid the temptation to ‘sell’ too hard. Think of it like a premium retail experience: if a shop assistant is too pushy, you’re likely to make a quick exit. Your home is the product here, and a relaxed, unhurried atmosphere will allow viewers to take it all in without feeling uncomfortable or rushed.

3. Give Them Breathing Space

After your initial guided tour, give prospective buyers some time to explore on their own. This extra space helps them process what they’ve seen and imagine their own lives unfolding in the space. A second walk-around also gives them the chance to revisit areas of interest without distraction.

4. Be Mindful of What You Say

It’s completely normal to fill silences with chatter, especially when nerves kick in. But during viewings, less is often more. Keep conversation light and focused on the property. It’s not necessary to share personal stories or minor historical issues like that old roof leak from a decade ago (especially if it’s long since fixed). Allow the home to speak for itself.

Ultimately, buyers aren’t there to get to know you—they’re trying to imagine themselves in the space. A calm, confident presence and clear, thoughtful answers to any questions are all that’s needed.

If you’d rather leave the viewings to the professionals, that’s exactly what we’re here for. Our experienced managing partners are experts in crafting exceptional viewing experiences and will handle every detail on your behalf.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we will set up a time to chat. We’d be delighted to hear from you.

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Navigating Uncertainty: What Global Shifts Mean for the UK Property Market

At Fisher and Partners, we believe that knowledge is empowering, especially during times of uncertainty. As global headlines evolve rapidly, from renewed US tariffs under President Trump to the shifting stance of central banks on interest rates, it’s understandable that sellers and buyers are asking: how does all of this impact the UK property market?

While the world may feel unpredictable at times, the housing market here in Berkshire continues to demonstrate its long-standing resilience and appeal.

Let’s explore why.

Tariffs and the Global Ripple Effect

The recent introduction of new US tariffs has created ripples across global financial markets. While these measures don’t directly touch the UK housing sector, they do influence investor sentiment, global trade confidence, and currency valuations, especially the pound.

If sterling weakens in response to international uncertainty, UK property, particularly high-quality homes in sought-after areas like Berkshire and the home counties can look increasingly attractive to overseas buyers. We often see this ‘safe haven’ effect when global markets grow more volatile.

That said, the primary drivers behind a move, relocation for work, downsizing after retirement, or upsizing for family needs, remain deeply personal and consistent. The global noise rarely changes those life decisions; it simply shapes the timing and approach.

Interest Rates: A Shift in the Wind

Alongside geopolitical changes, we’re also seeing a softening tone from central banks. Although the immediate need for dramatic rate cuts has cooled slightly, the broader trend still leans towards lower interest rates over the coming months.

We expect to see mortgage markets become more competitive this summer, with lenders adjusting rates and products to reflect a gentler economic outlook. That’s good news for buyers, as improved affordability can bring more confidence into the market and more people through your front door.

For sellers, this creates a more active and supported buyer pool, helping to underpin pricing in the medium term.

A Pinch on Supply and the Push for Policy Support

Where there’s opportunity in demand, there’s often challenge in supply.

Falling rates and strong investor interest won’t make it any easier for the government to hit its already ambitious housebuilding targets. Recent planning reforms are a step in the right direction, but unless paired with targeted support, such as incentives for first-time buyers or affordable housing providers, it’s unlikely we’ll see rapid progress in new home delivery.

This pressure on supply continues to reinforce the long-term value of established homes in well-connected, lifestyle-rich areas like those we serve.

Our Perspective: Clarity, Not Chaos

At Fisher and Partners, we’ve always believed that during periods of uncertainty, you don’t need more noise, you need clarity.

That’s why we offer a bespoke, one-to-one service with a senior managing partner who knows your local market inside and out. We don’t pass you from person to person. We don’t juggle dozens of properties at once. We deliver tailored advice, expert marketing, and honest guidance because that’s what our clients deserve.

Whether you’re relocating, retiring, or just ready for a change, our job is to make the process as smooth, informed, and rewarding as possible.

Thinking of Selling Your Home?

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we will set up a time to chat. We’d be delighted to hear from you.

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Working From Home? How to Create the Perfect Home Office

With more of us working remotely than ever before, the home office has become a true staple of modern living. Whether you’re in a period home in Windsor or a contemporary apartment in Ascot, creating a comfortable and productive workspace is key, not just for your workflow, but potentially for your property value too.

Here are our top tips to help you carve out a space that works for you.

1. Start With Space

It doesn’t matter if you have a dedicated room or just a corner of your living area, what matters is how you use it. Choose a spot that feels calm and has minimal distractions. Natural light is essential, so try to position your desk near a window if possible. Light, neutral tones on the walls and furniture can help create a sense of space and keep things feeling fresh and open.

2. Invest in the Right Furniture

Functionality should be your priority. A good-quality desk with sufficient space and storage is a must-have. A comfortable, ergonomic chair is even more important, especially if you’re seated for long periods. Think long-term comfort and support, not just aesthetics.

Don’t forget the tech essentials: a printer, strong Wi-Fi, and reliable hardware are all important. And if you regularly take calls, consider a separate work phone or dedicated line. It adds a layer of professionalism and helps you maintain healthy work-life boundaries.

3. Let There Be Light

Lighting is one of the most overlooked features in a home office, but it can have a huge impact on your productivity and wellbeing. Natural light is ideal, but a good desk lamp is invaluable, especially if you tend to work into the evening. Choose one that reduces eye strain and adds a warm, welcoming glow to your space.

4. Make It Yours

This is where you can inject a little personality. Add a few framed photos, your favourite artwork, or some greenery. Plants not only look good, but they’ve been shown to boost mood and productivity. Keep it cohesive with the rest of your home’s aesthetic, especially if your office is part of a multi-use space.

Personal touches can help keep you motivated and make your workday feel just a little more enjoyable. Plus, a well-styled home office can be a subtle selling point when it comes time to move.

Whatever your working style, the right home office setup can make a real difference to your day and your home. If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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Solo buyer? Bring life to your new home without breaking the bank

Developing the design scheme for your first home is an exciting process, but it can also be daunting once you factor in those additional costs, especially if you’re buying a property alone…

The sting of deposits, bills, and solicitor fees can leave many first-time solo buyers with little leftover in the bank for decorating. To help you spruce up your space on a budget, we’ve got some simple tweaks that won’t cost the earth. Take a look below…

Once you’ve picked up your keys, decide on a colour scheme for each room. From daring bold hues to sugary shades, think about how each paint colour will work in various rooms. Often, the lack of natural light can complicate your choice of colour scheme, so choose carefully before painting walls.

1.     Pick your colour scheme

Colour can be the most impactful element of interior design, so choosing a colour palette for each room is a great place to start. It’s important to develop a coherent colour scheme that flows naturally throughout your home. As well as personal preferences, you’ll want to consider factors like the size of each room and the amount of natural light present.

You might have a new house, but don’t be afraid to get your hands on second-hand goods. From Facebook Marketplace to Gumtree and eBay, there are heaps of resellers listing bargain furniture finds in your area. Not only will you save a pretty penny, but it’s also a great way to reduce your personal environmental impact.

2.     You don’t have to buy brand new

Before you move in, make a list of everything you need and see if friends can help. If your parents have been thinking about getting a new sofa, for example, there is every chance their old one is still in perfectly good condition and could tide you over until you’ve saved up a bit.

Many furniture shops also implement regular discounts and offers, so if you have a particular item in mind, it’s worth making sure you shop around and don’t make any hasty decisions if you could find something similar much cheaper elsewhere.

3.     Get organised

Furniture and decorating costs can rack up quickly if you’re not careful, so it’s always best to budget before you get the keys. Write a list of everything you need, including furniture, pots of paint, new flooring, and essentials to help you work out what needs saving for.

Make sure you have an idea of the maximum amount you can spend per item or room and give yourself the option of allocating more budget to the “bigger” items. This will help you spread the cost of decorating and stay on top of the urgent things still needed.

4.     Personalise your space

Little touches go a long way to making a brand-new space feel like a welcoming home. Prints, whether artwork or family photos, can instantly add personality to any room. While some frames can be expensive, a great way to save some money is to make your own using websites like Canva. Simply choose your desired images, print, and frame!

5.     Experiment once you’ve moved in

Decorating takes time, so don’t worry if it’s not perfect right away. Starting slowly will help you plot and plan what style, scheme, and colour to go for.

Move your furniture around frequently to find a layout that works best for you and your personal routine. Plus, there is also the added benefit of feeling like you’re living in a new home every time you rearrange a particular room or area.

Thinking of buying solo or worried about what you can afford? Get in touch for expert advice and help!

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When is the Right Time to Downsize Your Home? 7 Signs It Might Be Now!

There are many benefits to downsizing your home, it can be a fresh start, a way to simplify life, and a smart financial move. However, making the decision isn’t always easy. Letting go of a home filled with cherished memories can be an emotional process. So, how do you know when the time is right?

If maintaining your current home has become more stressful than enjoyable, it may be time to consider a change. Here are seven signs that indicate it could be the perfect moment to put your house on the market and downsize:

1) Your Housing Costs Are Limiting Your Lifestyle

Retirement today looks different from the past, many retirees want to stay active, pursue hobbies, travel, and take up new interests. However, if a large portion of your income is tied up in housing expenses, it may be preventing you from enjoying these experiences. Downsizing can free up funds to spend on the things that truly matter to you.

2) Home Maintenance Is Becoming Overwhelming

While your home may be filled with wonderful memories, keeping up with maintenance can become increasingly difficult over time. From mowing the lawn to cleaning gutters and repairing household systems, the upkeep can be exhausting and costly. Moving to a more manageable home can ease this burden, allowing you to focus on enjoying life rather than maintaining a large property.

3) Your Home No Longer Suits Your Mobility Needs

As we age, mobility can become a challenge. Even with modifications like handrails and better lighting, some home features, such as multiple flights of stairs, narrow doorways, or extensive landscaping, can become obstacles. Downsizing to a single-level home or one designed for accessibility can provide safety, comfort, and peace of mind.

4) Your Location No Longer Fits Your Lifestyle

Your home’s location may have been ideal when you first moved in, but does it still meet your needs? Perhaps you originally chose a bustling city for work convenience or a suburban neighbourhood for raising a family. Now, your priorities may have changed, and relocating to a quieter area, closer to family, or nearer to amenities might enhance your quality of life.

5) You Want to Release Home Equity

Selling a larger home and moving to a smaller, more affordable property can release a significant amount of equity. Whether you want to travel, invest, help your children onto the property ladder, or simply enjoy financial flexibility, downsizing can unlock new opportunities.

6) You Have the Freedom to Live Anywhere

One of the greatest advantages of retirement is the ability to live wherever you choose. Whether you dream of coastal living, countryside tranquillity, or simply being closer to loved ones, downsizing can open doors to new and exciting locations that better align with your current desires.

7) Several Rooms in Your Home Go Unused

There was likely a time when your home felt full and every room had a purpose. But if you now find yourself heating, cooling, and maintaining spaces that are rarely used, it may not make sense to keep paying for unnecessary square footage. Moving to a home that better fits your current needs can reduce costs and simplify your living space.

Thinking of Downsizing? Let Us Guide You!

If you’re considering downsizing but aren’t sure where to start or how much your home is worth, our expert team at Fisher & Partners is here to help. Get in touch today for personalised advice and support in making your next move!

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Avoid These Common Mistakes When Selling Your Home

Selling your home is a significant milestone, and naturally, you want to achieve the best possible outcome. However, some homeowners unintentionally hinder their own sale by making avoidable mistakes. At Fisher and Partners, we work closely with our clients to ensure a smooth, stress-free process. Here’s how you can work effectively with your agent

First Impressions Matter

Buyers often drive past a property before booking a viewing. If your home doesn’t make a great first impression, you may lose potential buyers before they even step inside. Ensure your front garden is tidy, your front door looks inviting, and any clutter or rubbish is cleared away. A well-presented exterior sets the tone for what buyers can expect inside.

Showcase Your Home’s Best Features

Your home has unique qualities that make it special, but they need to be highlighted effectively. Professional photography and compelling descriptions help, but it’s important to go further. If your home has a stunning view, high-end finishes, or a beautiful garden, make sure these features are showcased in the marketing. Buyers are drawn to homes that stand out, and your agent should be able to create a compelling narrative around your property.

Pricing Realistically

Overpricing is one of the most damaging mistakes sellers make. It’s understandable to want top value for your home, but unrealistic pricing can deter buyers and cause your property to stagnate on the market. If a home lingers unsold, it often leads to price reductions, which can make buyers wonder if there’s something wrong with the property. Trust your agent’s expertise—at Fisher and Partners, we use deep market knowledge and data-driven insights to set a competitive and realistic price that maximises your sale potential.

Work in Partnership with Your Agent

Selling your home is a team effort. While your agent will handle professional marketing, negotiations, and viewings, your role as the homeowner is just as important. Keep your home presentable, be responsive to potential buyer inquiries, and trust your agent’s guidance. A well-coordinated strategy leads to faster sales and stronger offers.

At Fisher and Partners, we pride ourselves on providing a bespoke, high-touch service, guiding you through every stage of the selling process with expert advice and personalised attention.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner today, and we’ll set up a time to chat. We’d love to hear from you.

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Checklist for a Smooth Home Sale Progression

Selling your home is a significant milestone, and while it can be an exciting process, it also comes with its challenges. At Fisher and Partners, we believe that a well-organised approach can make all the difference. Once you’ve accepted an offer, ensuring a seamless sale progression is crucial to avoiding delays and unnecessary stress. To help you navigate this stage with confidence, we’ve put together a checklist to keep you on track.

1. Choose a Solicitor or Conveyancer

The first step is to appoint a solicitor or conveyancer who specialises in property transactions. Having an experienced professional in place early on ensures that all legal documentation is managed efficiently. Look for someone with a strong track record, excellent communication, and proactive case management. Your managing partner at Fisher and Partners can recommend trusted professionals if you need guidance.

2. Prepare for Buyer Inquiries

Buyers will have questions about your property, from structural details to utility costs and local amenities. Anticipating these queries and providing prompt, accurate responses can help maintain momentum. Your agent will assist in handling these conversations, ensuring buyers have all the information they need to proceed with confidence.

3. Reviewing and Accepting Offers

Once offers start coming in, your agent will keep you informed and provide expert advice to help you make the best decision. Beyond price, consider factors such as the buyer’s position—are they chain-free? Do they have mortgage approval in place? Once you accept an offer, your property is typically marked as ‘Sold Subject to Contract’ and the legal process begins.

4. Drafting the Contract

Your solicitor will prepare a draft contract outlining the terms of the sale, including fixtures and fittings, completion timelines, and any conditions agreed upon. During this period, the buyer may conduct surveys and searches. If any issues arise, your agent and solicitor will work to resolve them swiftly, keeping the sale moving forward.

5. Exchange of Contracts

Once both parties are satisfied and all conditions have been met, contracts are exchanged. At this point, the sale becomes legally binding, and a completion date is set. You’ll need to finalise your moving arrangements and prepare for handover.

6. Completion Day

On the agreed completion date, the remaining funds are transferred, and ownership of the property officially changes hands. You’ll hand over the keys, settle any outstanding mortgage balance, and finalise payments to your estate agent and solicitor.

Congratulations, you’ve successfully sold your home!

If you’re looking to sell your property, we’d be delighted to provide you with a free market appraisal. Contact your local managing partner at Fisher and Partners, and we’ll arrange a time to chat. We look forward to hearing from you.

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Three Reasons Your House Isn’t Selling – And How to Fix It

Are you trying to sell your home but not getting the interest you expected? After the bustling property market in recent years, you may have hoped for a quick sale with offers rolling in. Instead, you’re faced with silence. If this sounds familiar, here are three key reasons your home may not be attracting buyers and what you can do to change that.

1. Presentation

First impressions matter. If your property isn’t presented in the best possible light, potential buyers may skip past it altogether. Ensuring your home is tidy, decluttered, and well-staged can significantly improve its appeal. Professional photography is essential, high-quality images will help your property stand out online and encourage more buyers to book a viewing. Think of it this way: you want potential buyers to imagine themselves living in your home, and a well-presented space makes that much easier.

2. Price

Pricing your home accurately is crucial. Buyers are increasingly savvy; after weeks of searching, they develop a clear understanding of what represents good value in their chosen price range. If your property is slightly overpriced, it may stand out for the wrong reasons. Ensure your valuation is based on recent sales data in your area rather than relying on outdated figures from a previously inflated market. By positioning your home correctly within the current market, you’ll attract more serious buyers.

3. Promotion

Even the most stunning property with a realistic price can struggle if it’s not marketed effectively. Is your agent showcasing your home in the right places and targeting the right audience? A strategic marketing plan should include professional photography, engaging property descriptions, and promotion across various channels, from major property portals to social media. Ensuring your home is presented to the right audience is key to attracting motivated buyers.

The Solution

If your home is presented beautifully, priced correctly, and marketed strategically, those vital viewing appointments should follow. While you can’t control every buyer’s decision, you can create the best conditions to make your property impossible to overlook.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we will set up a time to chat. We’d be delighted to hear from you.

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Maximising Your Outdoor Space for a Successful Sale

When selling your home, first impressions count and that includes your outdoor space. A tired-looking garden, weathered paintwork, or a neglected patio can leave potential buyers questioning how well the property has been maintained overall. With outdoor space now high on buyers’ wish lists, ensuring yours is well-presented can make all the difference.

Fortunately, small improvements can have a big impact, and they don’t have to cost a fortune. With a little attention to detail, you can create an inviting and appealing exterior that helps buyers picture themselves living there.

Doors, Walls, and Windows

Start with the basics: does your home’s exterior need a refresh? A fresh coat of paint on doors and windows can make an immediate difference. Choose classic, neutral colours to appeal to a wider audience. Check for any cracks in the plaster or masonry and get them repaired to ensure your home looks well cared for.

Small details matter too, sparkling clean windows, polished door handles, and well-maintained window frames can subtly enhance your home’s overall appeal. These little touches help create an impression of a property that has been well looked after.

Roof and Guttering

While a full roof replacement isn’t usually necessary, minor repairs can go a long way. Loose tiles or missing slates should be replaced to avoid raising concerns for potential buyers.

Likewise, don’t overlook your gutters. Broken or clogged guttering can suggest deeper maintenance issues, so ensure they are clear and in good working order. If your gutters have accumulated moss or even sprouting grass, a quick clean will improve both function and appearance.

Gardens, Patios, and Balconies

Outdoor space is a sought-after feature, whether it’s a garden, patio, or even a compact balcony. Whatever space you have, showcase it to its full potential.

For gardens, keep the lawn neatly trimmed, hedges tidy, and flower beds free from weeds. If you have a patio or deck, make sure it’s clean and in good repair, pressure washing can make a world of difference.

If you have a balcony, simple additions such as potted plants, a small bistro table, or outdoor lighting can help buyers visualise how they might use the space. A well-maintained outdoor area signals that the property has been cared for and allows potential buyers to imagine themselves enjoying it.

Final Touches

If you have a shed that’s on its last legs, consider removing it rather than leaving it as an eyesore. For larger gardens with mature trees, it’s worth having them checked and trimmed where necessary, this not only enhances the space but also reassures buyers that they won’t be dealing with falling branches in the future.

Ultimately, preparing your outdoor space for sale is about helping buyers envision their lifestyle in your home. Even if you haven’t made the most of your exterior space, a little effort now can make all the difference in attracting the right buyer and achieving the best possible sale price.

Thinking of selling your home? We’d be delighted to offer you a free market appraisal. Contact your local managing partner today to arrange a time to chat – we’d love to hear from you.

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Why Choosing a Local Independent Estate Agent Could Be the Best Option for You When Selling Your Home

Choosing the right estate agent is a crucial decision when embarking on one of life’s most significant and potentially stressful experiences: selling your home. It can be tempting to go with the biggest, most well-known agency, but bigger doesn’t always mean better. In fact, opting for a local independent estate agent could be the smarter choice, ensuring a smoother and more personalised selling experience.

Why the Right Choice Matters

Your home is likely your most valuable asset, and selling it is a complex process that most of us face only a few times in our lives. The right estate agent can guide you through this journey, helping you maximise your property’s value while minimising stress. But choosing the wrong agent can turn an exciting new chapter into a frustrating ordeal.

The Myth of Bigger Is Better

Large national estate agencies often dominate the market thanks to high-profile branding, nationwide coverage, and sometimes even TV ads. It’s easy to assume that their expansive reach would result in more exposure for your property and, ultimately, a faster sale. But the reality is more complicated.

While these agencies boast extensive networks, they don’t necessarily work together to sell properties. Each branch operates independently, meaning a potential buyer in a different part of the country is no more likely to hear about your home than they would through a property search online. In many cases, the reach of these big agencies is more about perception than practical advantage.

A Less Personal Approach

In larger corporate agencies, the sales process is often fragmented. Typically, a Property Valuer provides an appraisal, but after that initial meeting, you might never speak to them again. The rest of your journey is managed by a rotating cast of Sales Negotiators or Branch Managers, none of whom were there from the beginning. This impersonal, segmented approach can leave you feeling like just another transaction.

How Independent Estate Agents Do Things Differently

Local independent estate agents operate on a more personal level. At Fisher and Partners, for example, we do things differently:

  • Consistent Point of Contact: When you choose us, you’ll work directly with a senior managing partner who specialises in your area. From the initial valuation to the final sale, you’ll have one dedicated point of contact guiding you every step of the way.
  • Bespoke Service: We limit the number of properties we handle at any given time, ensuring that each client receives exceptional, personalised service.
  • Experienced Local Experts: Our managing partners aren’t just estate agents—they’re local market specialists with years of experience. They understand the nuances of your area, giving your property the best chance of achieving its maximum value.
  • No Middle Management Layers: Unlike large agencies, our team isn’t bound by rigid hierarchies. This allows us to work more cohesively, keeping you in the loop and ensuring that nothing gets lost in translation.

The Personal Touch Matters

Selling a home is as much an emotional journey as it is a financial transaction. Working with an independent estate agency means having a supportive, dedicated team by your side. You’ll never feel like a number on a spreadsheet. Instead, you’ll receive thoughtful guidance tailored to your needs.

Ready to Sell?

If you’re considering selling your property, we’d be delighted to provide you with a free market appraisal. Contact your local managing partner at Fisher and Partners, and we’ll arrange a convenient time to chat. We look forward to helping you through this journey.