If you’re preparing to bring your home to market this year, it’s well worth mastering the art of the perfect viewing. A well-executed viewing can make all the difference when it comes to achieving a successful sale and the best possible offer.
At Fisher and Partners, we know that viewings are one of the most crucial steps in the selling process. Most buyers won’t make a commitment without seeing the property in person, so the experience they have during their visit really matters.
Yet despite its importance, the viewing appointment is often overlooked. Some sellers simply open the door and let buyers roam freely. Others go the opposite way, offering an enthusiastic guided tour that ends up overwhelming rather than enticing.
The truth lies somewhere in the middle. While a perfect viewing won’t convince someone to make an offer on a home they’re not interested in, it can enhance the experience, leave a memorable impression, and tip the balance for buyers who are on the fence.
Here are a few simple tips to help you perfect the process:
1. Plan a Route with Intention
Think about the journey you want your buyers to take through your home. Guide them in a way that shows off your property’s best features, whether that’s a sun-drenched kitchen, a cosy reading nook, or a beautiful garden view. Try to end the tour in the space that has the most visual or emotional impact. First impressions matter, but the final impression tends to linger.
2. Ease the Pressure
It’s natural to feel excited (or even a little anxious) during a viewing but avoid the temptation to ‘sell’ too hard. Think of it like a premium retail experience: if a shop assistant is too pushy, you’re likely to make a quick exit. Your home is the product here, and a relaxed, unhurried atmosphere will allow viewers to take it all in without feeling uncomfortable or rushed.
3. Give Them Breathing Space
After your initial guided tour, give prospective buyers some time to explore on their own. This extra space helps them process what they’ve seen and imagine their own lives unfolding in the space. A second walk-around also gives them the chance to revisit areas of interest without distraction.
4. Be Mindful of What You Say
It’s completely normal to fill silences with chatter, especially when nerves kick in. But during viewings, less is often more. Keep conversation light and focused on the property. It’s not necessary to share personal stories or minor historical issues like that old roof leak from a decade ago (especially if it’s long since fixed). Allow the home to speak for itself.
Ultimately, buyers aren’t there to get to know you—they’re trying to imagine themselves in the space. A calm, confident presence and clear, thoughtful answers to any questions are all that’s needed.
If you’d rather leave the viewings to the professionals, that’s exactly what we’re here for. Our experienced managing partners are experts in crafting exceptional viewing experiences and will handle every detail on your behalf.
If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we will set up a time to chat. We’d be delighted to hear from you.