Author: Marketing

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2025 Property Market Update: Spotlight on the South East

A Market in Transition

The property market across the South East of England is going through a period of recalibration. After years of growth, average property prices have begun to soften slightly, largely due to continued affordability challenges. According to recent data, annual price growth in the South East now trails behind the national average, with only marginal movements seen in asking prices.

That said, this is not a market in decline, it’s one finding its balance.

What’s Shaping the Market?

Several key factors are at play:

  • Mortgage affordability: While interest rates have seen slight downward movement, typical two- and five-year fixed mortgage deals remain around 4–5%, which continues to impact buyer budgets.
  • More stock on the market: There’s been a notable increase in the number of properties available for both sale and rent. This creates greater choice for buyers and more competitive dynamics, especially in premium markets like the South East.
  • A regional divide: While parts of the North and Scotland are seeing renewed growth, the South East is taking a breather. Forecasts suggest this region may see more modest price growth around 19.5% between now and 2028 compared to faster-moving northern markets.

Local Outlook: Realism and Readiness

At Fisher and Partners, we’re seeing steady interest in well-located homes, particularly from buyers looking to act ahead of potential changes to stamp duty. Spring brought a welcome uptick in listings, and conveyancing times have improved. But realistic pricing remains key. Homes that align with buyer expectations on location, presentation, and value, are still generating strong interest.

What’s Next for the South East?

The coming months offer cautious optimism. The Bank of England has signalled further rate cuts may be on the horizon, and lenders are gradually improving terms. As a result, we expect transaction volumes to pick up, particularly in the commuter belt and family-friendly village markets, areas where demand remains resilient and lifestyle appeal is strong.

Thinking of Selling?

If you’re considering selling your home, this may be a timely opportunity. At Fisher and Partners, we offer a personal, one-to-one approach led by local experts who understand your market inside and out.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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Quick and Cost-Effective Ways to Increase the Value of Your Home

If you’re preparing to sell your home, it’s only natural to want the highest possible valuation. Whether you’re looking to release equity, upgrade to a new property, or simply want the reassurance that your investment has paid off, presenting your home at its best can make a measurable difference. The good news? You don’t need to spend a fortune to boost your home’s value.

At Fisher and Partners, we’ve helped many clients make simple, impactful changes that increase buyer appeal and, in many cases, the sale price. Here are our top quick wins:

1. Deep Clean – Really Deep Clean

Buyers notice details. A spotless home shows care and pride of ownership. Focus on areas often overlooked, grout lines, tile edges, silicone seals, skirting boards. A professional-level clean can make a powerful impression during viewings and valuations.

2. Refresh Dated Décor

Peeling wallpaper, scuffed woodwork, and tired paint can suggest a property needs more work than it does. A fresh coat of neutral paint and simple updates can make your home feel more modern and move-in ready.

3. Declutter to Show Off Space

Less is more when it comes to viewings. By removing excess furniture and personal items, you help buyers focus on the space itself, not your things. A tidy, clutter-free home feels bigger and more inviting.

4. Tidy Up the Garden

An overgrown garden not only looks smaller, it feels like a project. A simple tidy-up—cutting back bushes, mowing the lawn, and weeding, can transform your outdoor space and enhance kerb appeal.

5. Create a Blank Canvas

Buyers want to envision their own lives in your home. By neutralising the décor and minimising distractions, you help them see the property’s true potential.

At Fisher and Partners, we understand that the process of selling a home can feel overwhelming. Our dedicated managing partners are here to guide you every step of the way, offering expert advice on how to present your home for maximum impact.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we will set up a time to chat. We’d be delighted to hear from you.

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Chalfont St Peter & Gerrards Cross: The Best of Both Worlds

For those seeking a harmonious blend of countryside tranquillity and London accessibility, Chalfont St Peter and Gerrards Cross continue to stand out as two of South Buckinghamshire’s most desirable locations. With their leafy streets, excellent amenities, and unbeatable transport links, these neighbouring villages are attracting interest from families, professionals, and downsizers alike.

At Fisher and Partners, we’ve seen continued demand in these areas well into 2025. Here’s why they remain firm favourites for discerning buyers and sellers.

Effortless Connectivity for Modern Lifestyles

Commuters and frequent travellers are well-catered for here. Gerrards Cross station offers direct trains to London Marylebone in just 18–25 minutes via Chiltern Railways, making it an ideal base for professionals looking to escape the pace of the city without compromising on access.

For those on the road, the M40 and M25 are just minutes away, while Heathrow Airport is within easy reach. With Crossrail (Elizabeth Line) now running nearby through stations like West Drayton and Slough, getting across London has never been easier.

A Lifestyle That’s Grounded in Quality

What truly sets these villages apart is the lifestyle they offer. Residents enjoy a rare balance of space, greenery, and community, all within an affluent and well-connected setting.

  • Established tree-lined streets and exclusive private estates like Chalfont Heights
  • Independent boutiques, artisan cafés, and well-regarded local eateries
  • Immediate access to the Chilterns Area of Outstanding Natural Beauty and scenic walking routes

It’s this mix of convenience, charm, and calm that makes both villages especially attractive to those looking for a lifestyle upgrade.

A Property Market with Depth and Desirability

Chalfont St Peter and Gerrards Cross offer a diverse and high-quality property stock, appealing to a range of buyers. From period cottages and Edwardian homes to striking modern builds and gated developments, there’s something for everyone.

Current market insights:

  • Upsizers are targeting homes with larger gardens, home offices, and flexible living space
  • Downsizers are seeking turnkey, low-maintenance homes close to amenities
  • Roads like Orchehill Avenue, Dukes Wood Drive, and within Chalfont Heights remain particularly sought-after

With property values in both areas consistently outperforming national averages, many clients see these homes as a wise long-term investment as well as a lifestyle choice.

Top-Tier Schooling Options

Education remains a key driver of demand in this part of Buckinghamshire. The area is home to some of the most respected schools in the region:

  • Selective grammar schools such as Dr Challoner’s, Beaconsfield High, and Chesham Grammar
  • Independent schools like Gayhurst, Thorpe House, and St Mary’s
  • Numerous Ofsted-rated “Outstanding” primary and preparatory schools

This makes the area especially appealing for families who are thinking ahead and prioritising their children’s future.

A 2025 Outlook: Smart Selling in a Selective Market

Despite wider market shifts, the property market here has held strong. Well-presented, energy-efficient homes in prime roads continue to attract swift interest, often receiving multiple viewings and offers within days.

That said, today’s buyers are well-informed and selective. Sellers who take the time to prepare their homes and partner with a knowledgeable, service-driven estate agent are seeing the best results.

Thinking of selling in Chalfont St Peter or Gerrards Cross?
We’d be delighted to offer you a complimentary market appraisal and guide you through your options. Contact your local managing partner today to arrange a time to chat , we’d be delighted to hear from you.

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How to Have the Perfect Viewings When Trying to Sell Your Home

If you’re preparing to bring your home to market this year, it’s well worth mastering the art of the perfect viewing. A well-executed viewing can make all the difference when it comes to achieving a successful sale and the best possible offer.

At Fisher and Partners, we know that viewings are one of the most crucial steps in the selling process. Most buyers won’t make a commitment without seeing the property in person, so the experience they have during their visit really matters.

Yet despite its importance, the viewing appointment is often overlooked. Some sellers simply open the door and let buyers roam freely. Others go the opposite way, offering an enthusiastic guided tour that ends up overwhelming rather than enticing.

The truth lies somewhere in the middle. While a perfect viewing won’t convince someone to make an offer on a home they’re not interested in, it can enhance the experience, leave a memorable impression, and tip the balance for buyers who are on the fence.

Here are a few simple tips to help you perfect the process:

1. Plan a Route with Intention

Think about the journey you want your buyers to take through your home. Guide them in a way that shows off your property’s best features, whether that’s a sun-drenched kitchen, a cosy reading nook, or a beautiful garden view. Try to end the tour in the space that has the most visual or emotional impact. First impressions matter, but the final impression tends to linger.

2. Ease the Pressure

It’s natural to feel excited (or even a little anxious) during a viewing but avoid the temptation to ‘sell’ too hard. Think of it like a premium retail experience: if a shop assistant is too pushy, you’re likely to make a quick exit. Your home is the product here, and a relaxed, unhurried atmosphere will allow viewers to take it all in without feeling uncomfortable or rushed.

3. Give Them Breathing Space

After your initial guided tour, give prospective buyers some time to explore on their own. This extra space helps them process what they’ve seen and imagine their own lives unfolding in the space. A second walk-around also gives them the chance to revisit areas of interest without distraction.

4. Be Mindful of What You Say

It’s completely normal to fill silences with chatter, especially when nerves kick in. But during viewings, less is often more. Keep conversation light and focused on the property. It’s not necessary to share personal stories or minor historical issues like that old roof leak from a decade ago (especially if it’s long since fixed). Allow the home to speak for itself.

Ultimately, buyers aren’t there to get to know you—they’re trying to imagine themselves in the space. A calm, confident presence and clear, thoughtful answers to any questions are all that’s needed.

If you’d rather leave the viewings to the professionals, that’s exactly what we’re here for. Our experienced managing partners are experts in crafting exceptional viewing experiences and will handle every detail on your behalf.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we will set up a time to chat. We’d be delighted to hear from you.

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Navigating Uncertainty: What Global Shifts Mean for the UK Property Market

At Fisher and Partners, we believe that knowledge is empowering, especially during times of uncertainty. As global headlines evolve rapidly, from renewed US tariffs under President Trump to the shifting stance of central banks on interest rates, it’s understandable that sellers and buyers are asking: how does all of this impact the UK property market?

While the world may feel unpredictable at times, the housing market here in Berkshire continues to demonstrate its long-standing resilience and appeal.

Let’s explore why.

Tariffs and the Global Ripple Effect

The recent introduction of new US tariffs has created ripples across global financial markets. While these measures don’t directly touch the UK housing sector, they do influence investor sentiment, global trade confidence, and currency valuations, especially the pound.

If sterling weakens in response to international uncertainty, UK property, particularly high-quality homes in sought-after areas like Berkshire and the home counties can look increasingly attractive to overseas buyers. We often see this ‘safe haven’ effect when global markets grow more volatile.

That said, the primary drivers behind a move, relocation for work, downsizing after retirement, or upsizing for family needs, remain deeply personal and consistent. The global noise rarely changes those life decisions; it simply shapes the timing and approach.

Interest Rates: A Shift in the Wind

Alongside geopolitical changes, we’re also seeing a softening tone from central banks. Although the immediate need for dramatic rate cuts has cooled slightly, the broader trend still leans towards lower interest rates over the coming months.

We expect to see mortgage markets become more competitive this summer, with lenders adjusting rates and products to reflect a gentler economic outlook. That’s good news for buyers, as improved affordability can bring more confidence into the market and more people through your front door.

For sellers, this creates a more active and supported buyer pool, helping to underpin pricing in the medium term.

A Pinch on Supply and the Push for Policy Support

Where there’s opportunity in demand, there’s often challenge in supply.

Falling rates and strong investor interest won’t make it any easier for the government to hit its already ambitious housebuilding targets. Recent planning reforms are a step in the right direction, but unless paired with targeted support, such as incentives for first-time buyers or affordable housing providers, it’s unlikely we’ll see rapid progress in new home delivery.

This pressure on supply continues to reinforce the long-term value of established homes in well-connected, lifestyle-rich areas like those we serve.

Our Perspective: Clarity, Not Chaos

At Fisher and Partners, we’ve always believed that during periods of uncertainty, you don’t need more noise, you need clarity.

That’s why we offer a bespoke, one-to-one service with a senior managing partner who knows your local market inside and out. We don’t pass you from person to person. We don’t juggle dozens of properties at once. We deliver tailored advice, expert marketing, and honest guidance because that’s what our clients deserve.

Whether you’re relocating, retiring, or just ready for a change, our job is to make the process as smooth, informed, and rewarding as possible.

Thinking of Selling Your Home?

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we will set up a time to chat. We’d be delighted to hear from you.

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Working From Home? How to Create the Perfect Home Office

With more of us working remotely than ever before, the home office has become a true staple of modern living. Whether you’re in a period home in Windsor or a contemporary apartment in Ascot, creating a comfortable and productive workspace is key, not just for your workflow, but potentially for your property value too.

Here are our top tips to help you carve out a space that works for you.

1. Start With Space

It doesn’t matter if you have a dedicated room or just a corner of your living area, what matters is how you use it. Choose a spot that feels calm and has minimal distractions. Natural light is essential, so try to position your desk near a window if possible. Light, neutral tones on the walls and furniture can help create a sense of space and keep things feeling fresh and open.

2. Invest in the Right Furniture

Functionality should be your priority. A good-quality desk with sufficient space and storage is a must-have. A comfortable, ergonomic chair is even more important, especially if you’re seated for long periods. Think long-term comfort and support, not just aesthetics.

Don’t forget the tech essentials: a printer, strong Wi-Fi, and reliable hardware are all important. And if you regularly take calls, consider a separate work phone or dedicated line. It adds a layer of professionalism and helps you maintain healthy work-life boundaries.

3. Let There Be Light

Lighting is one of the most overlooked features in a home office, but it can have a huge impact on your productivity and wellbeing. Natural light is ideal, but a good desk lamp is invaluable, especially if you tend to work into the evening. Choose one that reduces eye strain and adds a warm, welcoming glow to your space.

4. Make It Yours

This is where you can inject a little personality. Add a few framed photos, your favourite artwork, or some greenery. Plants not only look good, but they’ve been shown to boost mood and productivity. Keep it cohesive with the rest of your home’s aesthetic, especially if your office is part of a multi-use space.

Personal touches can help keep you motivated and make your workday feel just a little more enjoyable. Plus, a well-styled home office can be a subtle selling point when it comes time to move.

Whatever your working style, the right home office setup can make a real difference to your day and your home. If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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Solo buyer? Bring life to your new home without breaking the bank

Developing the design scheme for your first home is an exciting process, but it can also be daunting once you factor in those additional costs, especially if you’re buying a property alone…

The sting of deposits, bills, and solicitor fees can leave many first-time solo buyers with little leftover in the bank for decorating. To help you spruce up your space on a budget, we’ve got some simple tweaks that won’t cost the earth. Take a look below…

Once you’ve picked up your keys, decide on a colour scheme for each room. From daring bold hues to sugary shades, think about how each paint colour will work in various rooms. Often, the lack of natural light can complicate your choice of colour scheme, so choose carefully before painting walls.

1.     Pick your colour scheme

Colour can be the most impactful element of interior design, so choosing a colour palette for each room is a great place to start. It’s important to develop a coherent colour scheme that flows naturally throughout your home. As well as personal preferences, you’ll want to consider factors like the size of each room and the amount of natural light present.

You might have a new house, but don’t be afraid to get your hands on second-hand goods. From Facebook Marketplace to Gumtree and eBay, there are heaps of resellers listing bargain furniture finds in your area. Not only will you save a pretty penny, but it’s also a great way to reduce your personal environmental impact.

2.     You don’t have to buy brand new

Before you move in, make a list of everything you need and see if friends can help. If your parents have been thinking about getting a new sofa, for example, there is every chance their old one is still in perfectly good condition and could tide you over until you’ve saved up a bit.

Many furniture shops also implement regular discounts and offers, so if you have a particular item in mind, it’s worth making sure you shop around and don’t make any hasty decisions if you could find something similar much cheaper elsewhere.

3.     Get organised

Furniture and decorating costs can rack up quickly if you’re not careful, so it’s always best to budget before you get the keys. Write a list of everything you need, including furniture, pots of paint, new flooring, and essentials to help you work out what needs saving for.

Make sure you have an idea of the maximum amount you can spend per item or room and give yourself the option of allocating more budget to the “bigger” items. This will help you spread the cost of decorating and stay on top of the urgent things still needed.

4.     Personalise your space

Little touches go a long way to making a brand-new space feel like a welcoming home. Prints, whether artwork or family photos, can instantly add personality to any room. While some frames can be expensive, a great way to save some money is to make your own using websites like Canva. Simply choose your desired images, print, and frame!

5.     Experiment once you’ve moved in

Decorating takes time, so don’t worry if it’s not perfect right away. Starting slowly will help you plot and plan what style, scheme, and colour to go for.

Move your furniture around frequently to find a layout that works best for you and your personal routine. Plus, there is also the added benefit of feeling like you’re living in a new home every time you rearrange a particular room or area.

Thinking of buying solo or worried about what you can afford? Get in touch for expert advice and help!

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When is the Right Time to Downsize Your Home? 7 Signs It Might Be Now!

There are many benefits to downsizing your home, it can be a fresh start, a way to simplify life, and a smart financial move. However, making the decision isn’t always easy. Letting go of a home filled with cherished memories can be an emotional process. So, how do you know when the time is right?

If maintaining your current home has become more stressful than enjoyable, it may be time to consider a change. Here are seven signs that indicate it could be the perfect moment to put your house on the market and downsize:

1) Your Housing Costs Are Limiting Your Lifestyle

Retirement today looks different from the past, many retirees want to stay active, pursue hobbies, travel, and take up new interests. However, if a large portion of your income is tied up in housing expenses, it may be preventing you from enjoying these experiences. Downsizing can free up funds to spend on the things that truly matter to you.

2) Home Maintenance Is Becoming Overwhelming

While your home may be filled with wonderful memories, keeping up with maintenance can become increasingly difficult over time. From mowing the lawn to cleaning gutters and repairing household systems, the upkeep can be exhausting and costly. Moving to a more manageable home can ease this burden, allowing you to focus on enjoying life rather than maintaining a large property.

3) Your Home No Longer Suits Your Mobility Needs

As we age, mobility can become a challenge. Even with modifications like handrails and better lighting, some home features, such as multiple flights of stairs, narrow doorways, or extensive landscaping, can become obstacles. Downsizing to a single-level home or one designed for accessibility can provide safety, comfort, and peace of mind.

4) Your Location No Longer Fits Your Lifestyle

Your home’s location may have been ideal when you first moved in, but does it still meet your needs? Perhaps you originally chose a bustling city for work convenience or a suburban neighbourhood for raising a family. Now, your priorities may have changed, and relocating to a quieter area, closer to family, or nearer to amenities might enhance your quality of life.

5) You Want to Release Home Equity

Selling a larger home and moving to a smaller, more affordable property can release a significant amount of equity. Whether you want to travel, invest, help your children onto the property ladder, or simply enjoy financial flexibility, downsizing can unlock new opportunities.

6) You Have the Freedom to Live Anywhere

One of the greatest advantages of retirement is the ability to live wherever you choose. Whether you dream of coastal living, countryside tranquillity, or simply being closer to loved ones, downsizing can open doors to new and exciting locations that better align with your current desires.

7) Several Rooms in Your Home Go Unused

There was likely a time when your home felt full and every room had a purpose. But if you now find yourself heating, cooling, and maintaining spaces that are rarely used, it may not make sense to keep paying for unnecessary square footage. Moving to a home that better fits your current needs can reduce costs and simplify your living space.

Thinking of Downsizing? Let Us Guide You!

If you’re considering downsizing but aren’t sure where to start or how much your home is worth, our expert team at Fisher & Partners is here to help. Get in touch today for personalised advice and support in making your next move!

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Avoid These Common Mistakes When Selling Your Home

Selling your home is a significant milestone, and naturally, you want to achieve the best possible outcome. However, some homeowners unintentionally hinder their own sale by making avoidable mistakes. At Fisher and Partners, we work closely with our clients to ensure a smooth, stress-free process. Here’s how you can work effectively with your agent

First Impressions Matter

Buyers often drive past a property before booking a viewing. If your home doesn’t make a great first impression, you may lose potential buyers before they even step inside. Ensure your front garden is tidy, your front door looks inviting, and any clutter or rubbish is cleared away. A well-presented exterior sets the tone for what buyers can expect inside.

Showcase Your Home’s Best Features

Your home has unique qualities that make it special, but they need to be highlighted effectively. Professional photography and compelling descriptions help, but it’s important to go further. If your home has a stunning view, high-end finishes, or a beautiful garden, make sure these features are showcased in the marketing. Buyers are drawn to homes that stand out, and your agent should be able to create a compelling narrative around your property.

Pricing Realistically

Overpricing is one of the most damaging mistakes sellers make. It’s understandable to want top value for your home, but unrealistic pricing can deter buyers and cause your property to stagnate on the market. If a home lingers unsold, it often leads to price reductions, which can make buyers wonder if there’s something wrong with the property. Trust your agent’s expertise—at Fisher and Partners, we use deep market knowledge and data-driven insights to set a competitive and realistic price that maximises your sale potential.

Work in Partnership with Your Agent

Selling your home is a team effort. While your agent will handle professional marketing, negotiations, and viewings, your role as the homeowner is just as important. Keep your home presentable, be responsive to potential buyer inquiries, and trust your agent’s guidance. A well-coordinated strategy leads to faster sales and stronger offers.

At Fisher and Partners, we pride ourselves on providing a bespoke, high-touch service, guiding you through every stage of the selling process with expert advice and personalised attention.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner today, and we’ll set up a time to chat. We’d love to hear from you.

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Checklist for a Smooth Home Sale Progression

Selling your home is a significant milestone, and while it can be an exciting process, it also comes with its challenges. At Fisher and Partners, we believe that a well-organised approach can make all the difference. Once you’ve accepted an offer, ensuring a seamless sale progression is crucial to avoiding delays and unnecessary stress. To help you navigate this stage with confidence, we’ve put together a checklist to keep you on track.

1. Choose a Solicitor or Conveyancer

The first step is to appoint a solicitor or conveyancer who specialises in property transactions. Having an experienced professional in place early on ensures that all legal documentation is managed efficiently. Look for someone with a strong track record, excellent communication, and proactive case management. Your managing partner at Fisher and Partners can recommend trusted professionals if you need guidance.

2. Prepare for Buyer Inquiries

Buyers will have questions about your property, from structural details to utility costs and local amenities. Anticipating these queries and providing prompt, accurate responses can help maintain momentum. Your agent will assist in handling these conversations, ensuring buyers have all the information they need to proceed with confidence.

3. Reviewing and Accepting Offers

Once offers start coming in, your agent will keep you informed and provide expert advice to help you make the best decision. Beyond price, consider factors such as the buyer’s position—are they chain-free? Do they have mortgage approval in place? Once you accept an offer, your property is typically marked as ‘Sold Subject to Contract’ and the legal process begins.

4. Drafting the Contract

Your solicitor will prepare a draft contract outlining the terms of the sale, including fixtures and fittings, completion timelines, and any conditions agreed upon. During this period, the buyer may conduct surveys and searches. If any issues arise, your agent and solicitor will work to resolve them swiftly, keeping the sale moving forward.

5. Exchange of Contracts

Once both parties are satisfied and all conditions have been met, contracts are exchanged. At this point, the sale becomes legally binding, and a completion date is set. You’ll need to finalise your moving arrangements and prepare for handover.

6. Completion Day

On the agreed completion date, the remaining funds are transferred, and ownership of the property officially changes hands. You’ll hand over the keys, settle any outstanding mortgage balance, and finalise payments to your estate agent and solicitor.

Congratulations, you’ve successfully sold your home!

If you’re looking to sell your property, we’d be delighted to provide you with a free market appraisal. Contact your local managing partner at Fisher and Partners, and we’ll arrange a time to chat. We look forward to hearing from you.