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Essential Steps for Selling Your Home Successfully

When it comes to selling your family home, the old advice to “de-personalize” can feel vague. At Fisher and Partners, we understand the importance of clarity. That’s why we’ve put together a practical guide to help you prepare your property for sale, step by step.

Selling a home is a significant event, one that most of us experience only a handful of times in our lives. Considering that the average homeowner stays in the same property for about 10 years, it’s crucial to approach the process with care. Over time, we grow comfortable in our homes, filling them with memories and belongings. However, when it’s time to sell, we must transition from a personal space to a marketable property.

So, how can you ensure your home appeals to potential buyers?

Follow these steps to present your home in its best light, increasing your chances of receiving strong offers:

Preparation: Preparation is key to achieving the best price for your property. Decluttering, tackling minor repairs, and tidying up spaces like cupboards and drawers are essential steps. Buyers notice even the smallest details, such as scuff marks or loose door handles, so it’s crucial to address them before listing your home.

Presentation: Presenting your property effectively goes beyond decluttering. Stage each room to showcase its potential uses, whether it’s a bedroom, study, or home gym. Highlight unique features like a sun-trap garden by arranging furniture to create an inviting space. Consider adding subtle touches, like a coffee pot and mugs, to help buyers envision themselves in the space.

Pricing: Establishing the right price for your property is crucial. Consult with your estate agent to determine a pricing strategy that reflects the current market conditions and maximizes your home’s value. Overpricing can deter potential buyers, while underpricing risks undervaluing your property.

Promotion: A comprehensive marketing plan is essential to attract potential buyers. From professional photography to social media promotion, your agent should employ a range of strategies to showcase your property effectively. Regular reviews of the marketing plan ensure your property remains visible and appealing to buyers.

While it’s possible to sell a house without considering these factors, following these steps can help you maximize your home’s sale price—the most significant asset for many homeowners.

If you’re looking to sell your property, we’d be delighted to offer you a free market appraisal. Contact your local managing partner to schedule a chat. We’re here to guide you through the process and help you achieve a successful sale. We look forward to hearing from you.

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Mastering Your Home Sale with Fisher and Partners

Knowing what potential home buyers want

When it comes to selling your home, it’s not just about showcasing its best features; it’s about aligning those features with the desires of potential buyers. Dive into our guide below to learn how to make your property irresistible to prospective purchasers.

Deciding to sell your home is a significant decision that requires careful consideration and planning. From researching the market to preparing your property for sale, every step counts towards achieving your desired outcome.

At Fisher and Partners, we believe in setting the right foundation from the start. It’s not enough to simply tidy up and take attractive photos. We understand the importance of highlighting your property’s unique selling points (USPs) and ensuring they take center stage in our marketing efforts.

Knowing what buyers prioritize can make all the difference. While you may take pride in certain features like top-quality fascia boards, buyers may be more concerned about aspects such as neighborhood safety or the property’s potential for future development.

Here are some key considerations that buyers often look for:

  1. Security: Highlight the safety of the area and the property itself. Showcase features like a security system or CCTV, but also emphasize the peace of mind your home offers, especially for families with children.
  2. Potential: If your property has room for expansion or renovation, make sure to mention it. Buyers appreciate knowing they have options for future customization.
  3. Turn-key: If your home is move-in ready, emphasize this convenience. Many buyers are drawn to properties that require minimal work, making them ideal for those with busy lifestyles.
  4. Tech: Incorporating modern technology into your home can be a selling point. Whether it’s a smart home system or energy-efficient appliances, highlight any tech features that enhance the living experience.
  5. Sustainability: Buyers are increasingly interested in eco-friendly features. If your home boasts solar panels or other sustainable elements, make sure to showcase them as selling points.

At Fisher and Partners, we don’t just list properties; we strategically market them to attract the right buyers. By highlighting features that align with buyer preferences, we increase the chances of attracting serious inquiries and securing offers.

Ready to take the next step in selling your property? Contact your local managing partner at Fisher and Partners for a free market appraisal. We’re here to guide you through every stage of the process and ensure a smooth and successful sale. We’d be delighted to hear from you.

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How to Captivate Potential Buyers and Win Their Hearts

Are you contemplating selling your home but unsure how to showcase its best features effectively? Are you looking for ways to entice more viewings? Crafting a compelling property listing that resonates with buyers requires finesse beyond simply listing the rooms. Dive into this article to discover how to ensure your property marketing yields exceptional results.

When aiming to sell your home, it’s crucial to present it in the best possible light. The goal is to accentuate its standout features to captivate potential buyers. But what exactly appeals to a buyer? How can you make your home shine amidst the competition? And how do you attract those crucial viewings that lead to offers?

Once a buyer narrows down their search to a select few properties meeting their criteria—location, price range, adequate space, and bedrooms—the properties that secure coveted viewings are the ones that truly resonate with them. This means your property’s key features strike a chord with the buyer. But how do you anticipate what each buyer values? How can you ensure your property listing communicates what they want to know?

Truthfully, you can’t anticipate every individual buyer’s preferences, nor should you hinge your hopes on a single unknown buyer. Instead, your focus should be on effectively showcasing your property’s unique selling points to appeal to as many potential buyers as possible. Let your property speak for itself, and the right buyers will take notice.

First and foremost, understand your property’s key features and what will resonate with prospective buyers. Buyers won’t choose your home over another simply because of upgraded fascia boards. While such upgrades enhance curb appeal, they should be evident from listing photos. Reserve valuable listing space for details that truly matter to your buyer.

At this stage, buyers are more interested in the lifestyle your home offers. Highlight features that enhance their lifestyle. Perhaps your recently fitted kitchen boasts a built-in, state-of-the-art espresso machine—a delight for coffee enthusiasts. Even if your buyer isn’t a coffee connoisseur, paint a picture of the lifestyle by describing the ritual of enjoying a freshly brewed cup at home. Or, showcase amenities like an infrared sauna—a haven for relaxation after a long work week—or a hot tub for family gatherings after a summer BBQ with friends.

Buyers expect bedrooms, bathrooms, a kitchen, and living spaces. These are prerequisites. While it’s essential to describe these rooms and highlight what makes your home unique, it’s the added extras that set your property apart.

If a room offers a stunning view, don’t just mention it—illustrate the benefits to the buyer. Picture savoring morning coffee while soaking in panoramic vistas or observing wildlife from the study. Highlight how these views enhance daily life for the buyer.

The key is not only to showcase your property’s features but also to elucidate their impact on the buyer’s life. It’s a simple sales technique that outlines both features and benefits.

In a competitive market, don’t assume buyers will decipher your listing on their own. Make it effortless for them to identify what makes your home special and stand out from the crowd.

Increased interest in your property listing leads to more viewings. With clear buyer interest, demand builds, resulting in a steady stream of offers. Your estate agent can then negotiate these offers adeptly, ensuring an excellent outcome for you.

If you’re considering selling your property, reach out to our team of property experts. We’ll highlight your home’s best features and craft a compelling property listing that keeps viewings flowing. If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner, and we will set up a time to chat. We’d be delighted to hear from you.

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Selling Your Home Amid A Relationship Breakdown

selling homes in divorce

When facing a relationship breakdown and/or divorce, the prospect of selling a property ranks among the most daunting challenges one can encounter. Sadly, these two life events often intertwine, compounding stress and uncertainty. If you find yourself in this situation, read on for guidance on managing the process with grace and clarity.

Separation is never easy, and the decision to end a relationship often necessitates parting ways with a shared property. If the property is rented, serving notice and managing rent payments may seem straightforward. However, if you own your home, the process can be complex and add an additional layer of stress.

Numerous decisions loom on the horizon. Who will retain ownership of the property, if anyone? Is buying out your partner and keeping the property a viable option, financially speaking? Alternatively, will selling the property be the most practical solution?

Considerations to Keep in Mind

Property Value: Assessing the property’s value can significantly influence your decision-making process. Is the value sufficient to settle the mortgage? Even if you’re not yet committed to selling, arranging a property valuation can provide valuable insights. Visit our website to schedule an in-person valuation or opt for an instant online assessment to gauge pricing without immediate commitment.

Financial Implications: Taking sole responsibility for the property’s expenses may represent a substantial financial shift. Consult with an independent financial advisor to evaluate your capacity to assume these costs. While retaining the property may seem appealing, it’s essential to ensure it aligns with your financial reality to avoid undue strain.

Seeking Expert Guidance: Amid the myriad of opinions swirling around, impartial and knowledgeable advice becomes invaluable. A reputable estate agent can offer clear insights into your options, empowering you to make informed decisions. Whether you’re contemplating staying or selling, their guidance can prove indispensable.

Transitioning from the family home may present its own set of challenges. Exploring alternative housing arrangements, such as downsizing or renting temporarily, could provide breathing room during this period of transition.

Regardless of your chosen path, maintaining civility throughout is paramount. While communication with an ex-partner may be strained, striving for an amicable resolution can mitigate tensions. Contentious interactions often lead to unnecessary financial strain for both parties, underscoring the importance of diplomacy.

If you’re navigating a separation and seeking guidance on property matters, our team of experts is here to help. Contact us today for impartial advice tailored to your unique circumstances. We’re committed to assisting both parties in charting a path forward with clarity and compassion.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner, and we will set up a time to chat. We’d be delighted to hear from you.

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Landlords Increasingly Selling Their Rental Inventory

landlords selling

In the ever-evolving landscape of the British property market, landlords are finding themselves at a crossroads. The rise in mortgage rates and living costs, compounded by significant legislative changes, is prompting a re-evaluation of rental property ownership. Fisher and Partners, led by the experienced Toby Hill, stands ready to help.

The Challenge at Hand

Recent reports have shed light on the stark reality facing landlords today. With the buy-to-let market we’ve witnessed a notable trend: landlords across Great Britain are choosing to sell their properties in an attempt to offset losses from tax changes, rate hikes, and stringent regulations. 

This shift has not only reduced the number of available rental properties but has also led to an increase in rents, affecting the dynamics of the property market profoundly.

Expert Insight from Toby Hill

Toby Hill, a managing partner at Fisher and Partners, with his finger firmly on the pulse of the lettings market, observes, “The landscape for landlords has shifted dramatically over recent years. With the accumulation of tax changes, escalating mortgage costs, and the looming updates to energy performance standards, it’s understandable why many are reconsidering their investment. Despite these challenges, there are strategic exits and opportunities for those looking to sell, ensuring they can do so in a manner that safeguards their financial future.”

How Fisher and Partners Can Help

At Fisher and Partners, we specialise in providing bespoke solutions to landlords facing the dilemma of selling their rental properties. Whether it’s an entire portfolio or a single property, our approach is tailored to meet your unique circumstances. 

We understand the pressures of the current market and offer a comprehensive service that covers everything from tenant negotiations to property enhancements aimed at securing a higher sale price.

We also have a strong relationship with a property-specific firm of accountants focused on ensuring all of an investor’s tax liabilities are thoroughly covered. This collaboration ensures that our service extends from the initial consultation to the final sale, addressing all required elements of a property investment sale.

A Unique Approach to Selling

Our strategy goes beyond the conventional selling process. We recognise the importance of presenting your property in the best possible type of buyer.  This can include professional video tours and high-quality marketing material, we’re committed to maximising your property’s appeal to potential buyers. 

Our aim is to secure the best possible price, even in a tough market, ensuring you can exit the market with confidence.

The Time to Act Is Now

With the property market in flux, making informed decisions has never been more critical. As Toby Hill aptly puts it, “Inaction can be costly in this market. Landlords need to assess their positions, considering both the immediate financial pressures and the long-term outlook of their investments.”

Let’s Discuss Your Options

If you’re a landlord grappling with the decision to sell your rental property, Fisher and Partners offers more than just estate agency services; we provide a partnership that navigates you through these challenging times. 

Booking a call with Toby Hill could be the first step towards understanding your options in this complex market. Toby’s impartial expert opinion, grounded in years of experience in the lettings market, can help you make an informed decision tailored to your specific needs.

A Call to Action for Landlords

The current market conditions demand a proactive approach. Whether you’re contemplating selling due to rising mortgage rates, the cost of living, or regulatory changes, Fisher and Partners is here to offer expert guidance and support. 

Contact us today to book a consultation with Toby Hill and discuss your options.

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Decided it’s time to sell your home? Here’s what to do next

sell your home

Thinking about selling your home? You’re not alone. It’s a decision that many homeowners ponder for about a year before diving in. That’s a whole twelve months of strategising, researching, and gearing up for the big task ahead.

Let’s face it, selling a property isn’t something we do every day. It’s a major life event that can feel overwhelming. The uncertainty of when it’ll sell, when you’ll move, how much you’ll get for it, and what your next move will be can certainly add to the stress. No wonder it takes time to psych ourselves up for it.

But fear not, we’re here to guide you through it all. Here are some tips to help you navigate the early stages of planning your sale:

First off, make the decision. Selling your home is a big deal, so take your time weighing up your options. Whether it’s outgrowing your current space or planning for the future, your reasons need to be solid.

Next, think about your future plans. Will you be buying another property, or considering a stint in rented accommodation? It’s worth pondering over now, even if you’re not quite ready to start house-hunting.

Now, let’s talk finances. Get a handle on your financial situation by figuring out your property’s value and how much equity you have. This will help you set a budget for your next move.

Once the numbers are sorted, it’s time to prep your home for sale. Remember the golden rule: declutter like there’s no tomorrow. A clutter-free space looks bigger and more appealing to potential buyers.

And finally, choose your estate agent wisely. Do your homework, arrange valuations, and find out about their marketing strategies. You need an agent who’ll go the extra mile to showcase your property and get you the best deal.

Need a hand with your property valuation? Whether you’re ready to sell or just exploring your options, our team of expert agents is here to help.

When booking a market appraisal with us:

  • We’ll assess your home’s condition, size, layout, features, and any unique selling points that could affect the value.
  • We’ll conduct a comparative analysis to determine a competitive and realistic market price.
  • We’ll discuss your property’s potential market value considering market trends, location, property condition, and unique attributes.
  • We’ll provide advice on potential improvements or staging tips to enhance the property’s appeal.
  • We’ll propose a marketing strategy tailored to the property’s features and target market.

Get in touch, and let’s make this journey smoother for you. We’d be delighted to support you.

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Introducing Toby Hill, Managing Partner, Lettings

Toby Hill Lettings Manager

At Fisher & Partners, we take pride in bringing exceptional talents to our team, and today, we’re thrilled to introduce Toby Hill who has joined Fisher & Partners as our Lettings Partner. 

Toby’s expertise, market insights, and commitment to providing unparalleled service make him the perfect fit for heading up our Lettings division.

Our goal in sharing Toby’s journey and perspectives isn’t just about introducing a new face. It’s about showcasing the passion, experience, and innovative approach he embodies—a perfect synergy with our agency’s ethos. 

Let’s hear why, from Toby himself…

Introducing Toby Hill

With over 25 years of experience in the real estate industry, I’ve journeyed through residential and commercial property dealings, but my heart lies in the dynamic world of property lettings. 

My career has always been in property. I spent significant time working in big London corporations, and later took the leap to start my own enterprise. I enjoy navigating the challenges and joys of being a self-employed agent.

When I crossed paths with Fisher & Partners, it felt like finding a place that aligned perfectly with my values and professional aspirations. 

This agency offers just what I was after at this point in time: a supportive environment that fosters autonomy for agents, allowing us to run our own businesses while having the backing and infrastructure of a well-established team. 

This balance is perfect for me right now — a blend of independence and a strong operational network.

So Why Lettings?

Whilst I enjoy property sales, I prefer the speed and energy of lettings. It’s a market where the pace is faster, the turnarounds are quicker, and every day presents a new challenge and an opportunity to make a positive impact for a wide range of people.

I believe my extensive experience in both big corporate environments and as an independent agent equips me to offer a unique perspective to Fisher & Partners’ current and prospective clients. 

My focus on the nuances of individual characters, coupled with a keen understanding of the evolving market dynamics, positions me to contribute significantly to Fisher & Partners’ growth and expansion within the lettings market.

A Changing Market For Lettings

This next year is going to be interesting for my market. The government has its eyes set on the rental sector, aiming to wield influence through legislation, licensing, and taxation. 

Their mission is to rid the market of unscrupulous landlords, creating a safer and more reputable environment for responsible property owners and tenants alike.

On a local level, various councils are contemplating the implementation of landlord licensing proposals. Their motive is to separate the committed and caring landlords from those who fall short in their responsibilities.

Ultimately the landscape is changing to be more focused on meaningful relationships, and fostering an environment of trust and responsibility.

A Commitment to Exceptional Service

Property is, and always has been at its core, a people business. You’re dealing with people’s largest asset, or a number of their significant assets. And no matter how much technology tries to automate the situation, people want and need to know that their agent is looking after their best interest. It’s that link between the human side of things,  backed up by the efficiencies of technology, that really set us apart.

Fisher & Partners works differently to other agencies. They know that it’s not just about marketing properties. The core of our agency is about fostering meaningful relationships, providing exceptional client service, and resolving conflicts with empathy and understanding. 

My role here isn’t just about lettings; it’s about ensuring every client — landlord or tenant — feels valued and supported throughout their journey.

Looking Ahead

As I step into this new role, I’m excited about the prospects and challenges that lie ahead. 

I’m eager to leverage my expertise, collaborate with a fantastic team, and contribute to Fisher & Partners’ vision of redefining the standards in the lettings market. We’re going to transform the way prime property is let.

Join me on this journey as we navigate the intricate world of property lettings together, ensuring a positive, seamless experience for all involved parties.

If you’re considering letting a residential property, or thinking about moving house and interested in knowing more about the local lettings market, please get in touch. I’d be delighted to hear from you. 

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Strategies to Maximise Your Home’s Value in Today’s Real Estate Market

maximise property value

The property market remains unpredictable, making it challenging to anticipate its fluctuations accurately. While the value of your home might seem beyond your control, several strategies can empower you to influence its worth in today’s market.

Understanding the uncertain nature of the housing market is pivotal. Factors like inflation, interest rates, and economic shifts can impact buyers’ sentiments and financial capabilities. However, waiting indefinitely for ideal market conditions might not be the best approach, especially if your decision to move is motivated by personal reasons rather than market trends.

It’s crucial to acknowledge that most homeowners contemplate moving due to personal circumstances rather than solely based on market dynamics. Hence, waiting for the ‘perfect’ market moment might lead to extended delays, overlooking the pressing reasons prompting your desire to relocate.

Undoubtedly, selling a home is an emotional process, and the timing often hinges on personal needs rather than market peaks. Instead of waiting for an uncertain future surge in property values, it’s wise to take action now if your circumstances demand it.

Regardless of the market climate, there are actionable steps you can take to enhance your property’s perceived value and attract potential buyers:

Presentation: A clutter-free, well-presented home significantly boosts buyer interest. Highlight the best features of your property by ensuring it’s impeccably staged and inviting.

Decor: Aim for a neutral and universally appealing interior design. While personal styles are unique, a more inclusive decor can attract a broader pool of potential buyers.

Set the Scene: Create an ambiance that resonates with potential buyers’ aspirations. Simple touches, like staging a cozy breakfast scene, can help them visualise their future in your home.

Inviting Scents: Appeal to buyers’ emotions with inviting scents that create a welcoming atmosphere. Consider seasonal scents that evoke positive emotions, enhancing the overall viewing experience.

Collaborating with a seasoned estate agent at Fisher and Partners can leverage these strategies further. Our team specialises in maximising your property’s potential, irrespective of market conditions.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner, and we will set up a time to chat. We’d be delighted to hear from you.

Don’t wait for uncertain market shifts. Take control of your property’s selling process today!

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Why reducing the price of your property could be a good thing

reduce your pricing

Many years ago, it was thought to be terrible to have to reduce the price of your property. What would people think? No one wanted to buy your home; there must be something wrong with it! It would seem like desperation, and you would have no chance of getting a decent offer as buyers would zero in on your need for a sale and offer eye-wateringly low prices. If you were, in fact, desperate for a sale, you would be left with no choice but to accept these offers, selling your home for less than you had hoped for. They would have you over a barrel, and you’d have to accept defeat.

But is that still the case today?

No, not really. Since the last recession in 2008, thoughts about price reductions on properties have relaxed considerably. The property market changes quickly, so getting everything right from the outset is almost impossible. Deciding on a marketing price for a property is an estimate; there is no concrete guidance and no crystal ball, simply an estimate of what the seller and agent think they can sell the property for. Adjustments have to be made sometimes, and with the introduction of technology, a price reduction can actually have a positive impact on your sale. 

It’s no longer taboo and will not bring negative thoughts about the property. Buyers may notice that the price has dropped, but they don’t see that as a bad thing; rather that you are serious about selling, but the first thought is not that you are desperate.

Perhaps it’s because we are used to the High Street shops always offering sales, shopping at designer outlets that clearly identify the RRP on the tag and the discounted outlet price. We don’t like the clothes any less or decide not to buy them because no one else purchased the items from the high street shop; we simply take it for what it is, something you like and want to buy at a lower price than its total value.

Maybe this readjustment of our buyer psychology works the same way for property. We don’t look at a property that has corrected its pricing and assume it is bad or the sellers are desperate. We simply consider it to be a discount, a bargain. And this can encourage a buyer that is on the fence to jump in with an offer when perhaps they might not have done otherwise. It could be the gentle nudge that they needed.

Reducing your price, if necessary, can be a great thing and could be the way to clinch the deal.

1. Reinvigorating the property’s marketing and promotion, allowing mailouts and matches with buyers again, like bumping a post on social media. 

2. Introduces the property to a new price bracket, with new buyers searching within it. These buyers may not even know your property is for sale as it might have been out of their budget.

3. Buyers who saw the property at the old pricing will know that you’ve reduced the price, which might now align with their opinion of the value.

A price reduction can be the key to securing a sale, particularly if you’ve been on the market for a few months without success and have tried everything else.

If you’re trying to sell your home and are struggling to get viewings, contact the Managing Partner in your area for a review of your marketing and advice on finally getting those offers rolling in. 

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Are you making these mistakes when trying to sell your property?

troubles selling house

When the time has come to sell your home and move on to pastures new, it’s likely that you haven’t sold a property for quite some time. The average time a person lives in one property is 7-10 years, and if you cast your mind back ten years, our world today is almost unrecognisable; AI and cryptocurrency are now part of our lives, but it’s possible that you’d never really heard of either of those things ten years ago and they certainly weren’t in our everyday conversations. 

So it’s fair to say that, unless you are moving house far more frequently than the average person, you might not be considered an expert in selling property. With this in mind, it’s easy for a homeowner to fall foul of these common mistakes as they attempt to sell.

Overvaluing

Planning your move is as much about the property you want to move in to as it is about selling your current home. The more money you can sell your home for, the higher the available budget for the onward move. Many sellers make the mistake of marketing their property for sale at a price that is simply too high, falsely believing that the higher the starting price is, the higher the end sale price will be. Instead, a discerning homeowner should market their property for a competitive price, reasonable and researched based on factual evidence collected from the current market. You may think a buyer will negotiate with you when they view, but unfortunately, that is often not the case. Buyers will simply discount the property altogether, and you’ll find the number of viewings so low that a sale becomes quite unlikely, meaning that you’ll most likely have to reduce the price.

Bad pricing strategy

Many sellers mistakenly think that they need to factor in wiggle room to their pricing strategy to allow for negotiation. This often results in advertising prices being quite unconventional and are placed ever so slightly above a round figure. In fact, this has an adverse effect on the marketing of a home as almost 99% of all property searches begin online, and properties are filtered using price brackets. If you market your home at £255,000 to allow £5000 negotiation, any buyer that cuts off their search at £250,000 will not even see your property in their search and might never know that your home is available. Instead, opt for round figures that align with the price brackets in online advertising to maximise the coverage and exposure of your marketing.

Being inflexible

The ultimate mistake sellers make is being rigid and uncompromising in their plans. Not allowing viewing appointments at a time that suits the buyer could result in that buyer not viewing at all. Setting a fixed price in your mind could mean you’re unsuccessful in your negotiation. Being very restrictive on your moving timescale could result in a buyer choosing a different property that suits their circumstances over yours. Being as flexible and accommodating as possible will ultimately increase your chances of selling your home.

Whilst it is, of course, still possible to sell your home if you market for a little more than it is truly worth, add a little extra for negotiation and stick rigidly to your own agenda and timescale, you are simply reducing your available market to sell to which could result in a slower sale or a lower sale price. 

If you’re on the market and wondering why you haven’t sold yet, or are thinking of putting your property on the market, contact the Managing Partner for your area to ensure that you don’t fall foul of any common mistakes and maximise the value of your home.