Tag: estate agents Berkshire

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An Unexpected Red Flag to Watch Out for When Choosing an Estate Agent

If you’re preparing to put your property on the market, you’ll no doubt be considering which estate agent to instruct. Perhaps you’ve already had a few valuations and listened to different agents explain how they’d market and sell your home.

But amidst the promises and polished pitches, what should you really be looking for and are there any red flags to be aware of?

Most of us can sense a poor sales pitch a mile away. However, there’s one particular promise that might sound appealing but can actually work against you when selling your home: the claim that your property can be advertised online almost immediately.

At first glance, this may seem efficient and proactive. But in reality, rushing your home to market rarely delivers the best results.

Why speed isn’t everything

Exceptional property marketing takes time. Professional photography, carefully written descriptions, detailed floor plans, and where appropriate, virtual tours or video walkthroughs all need proper preparation. This isn’t a process that should be rushed, especially if you want to achieve the strongest possible sale price.

Think about it: you want your home presented in its very best light. That means photographs captured by a professional, not quick snaps taken on a phone. It also means styling and staging the property to highlight its lifestyle appeal. Done properly, these details elevate your listing, making it far more compelling to potential buyers.

If an agent rushes through this stage, the result is often uninspiring marketing that doesn’t do justice to your property and that can mean fewer viewings and lower offers.

What you should expect from your agent

A considered marketing approach. Your estate agent should take the time to prepare every aspect of your property’s launch, guiding you on how to stage your home and ensuring every image and piece of copywriting showcases its true potential.

The description, too, should go beyond a simple list of features. It should paint a picture of the lifestyle your home offers, inviting prospective buyers to imagine themselves living there.

Ultimately, a carefully planned and executed marketing strategy creates pride of presentation and, more importantly, positions your property to achieve its maximum value.

The takeaway

When choosing an estate agent, don’t be swayed by speed alone. Instead, look for the care, attention, and expertise that ensures your property is marketed to its absolute best. Selling your home is one of life’s biggest financial and emotional decisions, you deserve an approach that reflects that.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner today and we’ll set up a time to chat. We’d be delighted to hear from you.

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Different Rooms Found in Luxury Properties and How You Can Add a Touch of Luxury to Your Own Home

Once you have the essentials such as a kitchen, dining room, living space, bedrooms and bathrooms, what else could a home possibly need? In larger, more luxurious properties in Berkshire, the answer is often extra rooms that go beyond the expected. These additions are what give a property its sense of exclusivity and elevate it above the ordinary.

As homes increase in size, design naturally leans towards more rooms rather than simply expanding existing ones. Few properties, even at the very top end, are completely open plan. Instead, the sense of scale is reflected in the number and variety of dedicated spaces.

If you have a spare room or you are considering how best to present your home for sale, here are some of the most sought-after “extra” rooms we see in luxury properties.

Cinema Room

Create a private screening space with blackout walls, plush recliners and a projector for the ultimate film nights.

Home Gym

No queues for equipment, no commute, and a motivating space tailored to your fitness routine. A home gym can also be a strong selling point when you list your property.

Home Office or Study

With remote working now the norm, a dedicated study adds both practicality and prestige. Think bespoke shelving, a statement desk and a calm, productive environment.

Spa or Pool

From a private indoor pool to a hot tub retreat, spa-style amenities are the hallmark of true luxury living.

Equestrian Facilities

For horse lovers, on-site stables are the ultimate convenience and lifestyle statement. Properties in Berkshire with equestrian land remain highly desirable.

Workshop or Hobby Room

Whether for restoring classic cars, fine woodworking, or creative projects, a tailored space brings passion projects to life.

Children’s Playroom

In larger homes, these are not just “toy rooms” but often function as second living rooms designed around family life.

Dressing Room or Beauty Suite

Walk-in wardrobes, vanity lighting, and mirrored walls transform getting ready into a daily luxury.

Private Bar

Ideal for entertaining, a home bar brings sophistication and flair to dinner parties or evening drinks.

Adding Luxury to Your Home

Even if your home does not boast sweeping grounds or multiple wings, transforming an underused space into something special can make everyday living more enjoyable. If you are thinking about selling, it can also help your property stand out in the market and attract higher-value offers.

Ready to Sell Your Home in Berkshire?

If you are looking to sell your property, we would be delighted to give you a free market appraisal. Contact your local managing partner today and we will set up a time to chat. At Fisher and Partners we specialise in providing a bespoke, service-led approach to selling homes in Berkshire, and we would be delighted to hear from you.

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How to Host Viewings That Get Offers on Your Property

Selling your home isn’t just about the right asking price or the perfect brochure, although both matter. One of the most important moments in the entire process is the property viewing. It’s here that buyers connect emotionally with your home. That “feel” they get during the visit often determines whether they put in an offer or walk away.

At Fisher and Partners, we know that when viewings are handled properly, they can transform curiosity into commitment. So whether you’re leading the viewing yourself or your agent is taking care of it, here are a few professional tips to help you make a lasting, positive impression.

1. Make a Thoughtful First Impression

If you’re showing your home yourself, start as you mean to go on with a warm welcome. Buyers are stepping into someone else’s space, and that can feel a little awkward. Greet them with a smile, be open, and help them feel at ease from the moment they step through the door.

If you’re used to using the side entrance or back door, opt for the front door instead. It’s their first real look at your home and sets the tone.

2. Be Prepared Well in Advance

Rushing around with a hoover moments before the viewing starts creates tension for everyone. Aim to be ready at least 15 minutes beforehand. The house should feel calm, clean, and cared for, not chaotic. That sense of “readiness” shows your home in its best light.

3. Say Less, Let Them Feel More

It’s natural to want to point out every detail or chat away, but resist the urge. Give buyers space to absorb the atmosphere and imagine their life there. Let the home speak for itself. A quiet moment to take in the view from the kitchen window or to imagine their child playing in the garden can be more powerful than any sales pitch.

4. Save the Best for Last

Always aim to end the viewing in your strongest room. Whether it’s a light-filled lounge, a cosy snug, or a beautifully landscaped garden, leave viewers with a lasting emotional impression. It’s that feeling they’ll take with them, and often it’s what makes the decision.

5. Allow a Second Walkaround

If you’re comfortable, invite the buyers to walk around on their own after the guided tour. It gives them the chance to speak freely, take a closer look, and start picturing how they’d live there. If you’re nearby, you might even pick up useful feedback as they talk quietly amongst themselves.

6. Encourage a Second Viewing (But Leave Negotiations to Us)

As they leave, let them know it’s absolutely fine to come back for another visit. It often takes more than one look to make such a big decision. But a word of caution: don’t swap contact details with potential buyers. It might seem helpful, but it can complicate things. We’re here to handle all questions and negotiations, ensuring you get the best possible outcome with none of the stress.

A final thought: Viewings are your home’s chance to shine, to make that emotional connection that leads to a serious offer. A few simple changes to how you prepare and present your property can make a big difference.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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Thinking of Buying a Property for Airbnb or Short-Term Letting? Here’s What You Should Know

In recent years, “Airbnb” has become a household verb, much like “googling” something. With the growth of platforms such as Airbnb and Booking.com, many property investors are exploring short-term letting as a potentially lucrative venture. However, while the returns can be attractive, it’s far from a passive income stream.

If you’re considering purchasing a property to use as serviced accommodation, here’s what to keep in mind before diving in.

1. Choose the Right Type of Property

The first, and perhaps most important, decision is selecting a property that fits the short-term letting market. Are you considering a charming countryside cottage perfect for weekend escapes, or a modern flat that caters to corporate travellers?

Think carefully about your ideal guest and research similar properties in the area. Look at nightly rates, availability calendars, and guest reviews to get a sense of demand and competition. A good fit between property and market is essential if you want to maximise occupancy and profit.

2. Is Your Property Truly ‘Rental Ready’?

Unlike traditional lets, short-term guests arrive expecting a fully equipped, hotel-standard experience, only more personal. That means you’ll need to provide everything from crockery and cutlery to linens, hairdryers, and Wi-Fi.

You may even be able to command a higher rate by including extras such as a dishwasher, iron, or even streaming services like Netflix. Just remember to budget accordingly. Fully furnishing and equipping a short-term rental is a considerable upfront investment.

3. Presentation and Promotion Matter

Successful short-term lets are all about presentation. High-quality, professional photography is a must. Your online listing is your shop window. Consider staging the home to reflect its intended audience and invest time into creating a compelling listing.

Bear in mind that listing your property on booking platforms isn’t free. Most sites charge service fees or commission, so factor these into your financial projections from the outset.

4. Who Will Manage It?

Each guest changeover requires fresh linens, a deep clean, and attention to detail. Depending on occupancy, this could be several times per week. Maintenance also needs regular attention, whether it’s topping up paintwork, fixing a leaking tap, or replacing a broken wine glass. Many owners choose to work with a professional management and cleaning team to help stay on top of it all.

5. Don’t Overlook Ongoing Costs

Running a short-term rental is, in many ways, like running a boutique hotel. You’ll still be responsible for utilities such as gas, electricity, broadband, council tax (or business rates), and potentially subscription services. These outgoings can add up, and unlike with long-term tenants, you can’t expect guests to be mindful of utility usage.

6. Know Your Tax Position

It’s important to speak with a qualified tax advisor to understand the implications of owning a short-term rental, especially if it’s not your primary residence. Tax treatment can vary, and proper planning can save you unexpected costs later on.

Bonus Tips to Streamline the Process

  • Create a guest manual with essential details like Wi-Fi codes, heating instructions, and local recommendations. It saves time and enhances the guest experience.
  • Standardise your cleaning process with a checklist for your team. This ensures every stay starts with a consistently high standard.
  • Stick to simple crockery and furnishings that are easy to replace, ideally from a reliable, budget-friendly supplier.
  • Consider using identical sets of linen and kitchenware to make replacements seamless and affordable.

Yes, short-term letting can yield impressive income figures. But it comes with significant responsibilities, ongoing costs, and the need for constant oversight. It’s worth asking yourself: do I have the time and energy to run this hands-on, or would a more traditional rental offer a better balance of return and simplicity?

If you’re exploring property investment or considering selling or letting a property, we’d be delighted to offer a free market appraisal. Contact your local managing partner today and we’ll set up a time to chat. We’d be delighted to hear from you.

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Should You Accept Viewings From Buyers Who Haven’t Sold Their Own Home?

If your home has been on the market for a while, it’s completely natural to feel a little worn down by the cycle of viewings, hopes, and silence. You’re investing time and energy preparing your home, only to feel disheartened when no offer follows. So it’s fair to wonder: Is it worth letting buyers in if they still have to sell their own property?

At Fisher and Partners, we understand how personal and emotional the sales process can be. You’re dreaming of your next chapter, and each viewing feels like it might be the one to make it real.

Let’s talk through why turning down viewers who haven’t sold yet might not be in your best interest and how to manage these situations more effectively.

It’s About Momentum, Not Just Readiness

Not every buyer will be in a position to make an immediate offer. But that doesn’t mean they won’t be your eventual buyer. In fact, many serious buyers are actively preparing to sell because they’ve found the property they want, possibly yours.

And here’s the thing: people often move quicker when they fall in love with a home. If a buyer adores your property, they may accept a lower offer on their own home just to secure it. Or, they might have alternative funding options they haven’t disclosed upfront. You never truly know someone’s position until they’ve viewed and emotionally connected with your home.

You Could Be Turning Away the Perfect Buyer

Declining viewings from buyers who aren’t “ready” risks cutting off potential sales opportunities. If someone is truly motivated and inspired by your home, they’ll often take action to get themselves into a position to proceed. By not giving them a chance to view, you could miss out on someone who’s willing to move mountains to buy your home.

Remember: nobody can make an offer on a home they haven’t seen.

A Good Agent Filters the Time-Wasters

This is where having a proactive, service-led estate agency makes all the difference. At Fisher and Partners, we don’t show your home to just anyone. We carefully qualify each prospective buyer, checking their circumstances, financial readiness, and current property status, so you’re only spending time with viewers who are aligned with your goals.

Our managing partners guide every viewing, offering insights about who’s walking through your door, and why they might be the right buyer for your home, even if they haven’t sold yet.

Viewings Aren’t Just About Today – They’re About Planting Seeds

Sometimes, a viewing may not result in an offer today, but it lays the groundwork for interest down the line. Buyers who view without an offer on their own home often return once they’ve sold and with greater commitment.

And even if they don’t buy, they may recommend your home to a friend or colleague. You’re marketing more than a property, you’re making an impression.

In short, if you want to increase your chances of securing the right buyer, it’s worth being open to all serious interest, even if the buyer hasn’t sold yet. With the right guidance, these viewings can be valuable stepping stones toward your sale.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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How to Tell if Your Property Viewers Are Genuinely Interested

Selling your home can feel like an emotional rollercoaster, full of hope, uncertainty, and sometimes, silence. One of the most frustrating parts? Not knowing whether a viewer truly liked your property or if they’re simply being polite.

At Fisher and Partners, we understand just how personal and stressful the selling process can feel. Each viewing is a potential turning point, so how do you tell when someone might be on the verge of making an offer?

Here are a few clear signs that suggest a viewer could be genuinely interested in your home:

1. They Ask to See Certain Areas Again

If a prospective buyer wants a second look at a particular room or part of the property, it’s almost always a promising sign. It means they’re imagining themselves living there and are taking the time to visualise how it could work for them, a strong step towards making a decision.

2. They Ask Detailed Questions

Total silence can often be a red flag. Buying a property is a complex process, especially when it comes to older homes or those with character. If your viewers are asking thoughtful, practical questions about the home, its systems, the neighbourhood or even your utility bills, that’s a strong indication they’re picturing life in the space.

3. Positive Body Language

Much is said without words. Subtle smiles, nods, or quiet exchanges between partners often signal interest. Watch how they move through the home, are they lingering in key rooms or picturing furniture placement? That’s the kind of behaviour we see from serious buyers.

4. They Ask About Your Moving Timescales

If a buyer isn’t considering an offer, they’re unlikely to be interested in your plans. So when someone starts asking about your onward journey or your ideal moving timeline, it usually means they’re considering how their plans could align with yours, which is a great sign.

Stay Objective – And Ask for Feedback

It’s human nature to see what we hope to see. But property feedback can sometimes surprise you. That’s why we ensure every client receives honest, thorough feedback after every viewing, so you’re never left guessing.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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Simple, Smart Steps to Start Your Property Search

Beginning your search for a new home can feel like a daunting task. With so much to consider, from location and budget to lifestyle needs, it’s easy to feel overwhelmed. At Fisher and Partners, we’re here to make that journey simpler and more rewarding. Here are a few straightforward tips to get you off to a confident start:

1. Give Yourself a Head Start

The earlier you begin your research, the more informed and prepared you’ll be. Ideally, start looking 6–12 months before you plan to buy. This gives you valuable time to understand what’s out there and how it aligns with your lifestyle and financial goals.

2. Do Your Homework on Locations

Dive into the details of the areas you’re considering. Look at transport links, local amenities, green spaces, school catchments, and long-term value trends. The right location often makes all the difference when it comes to living well and investing wisely.

3. Clarify Your Finances Early On

Understanding your financial position from the outset helps focus your search. Use mortgage calculators to determine your borrowing capacity, and consider speaking to an independent advisor who can guide you through the options available.

4. Define Your Must-Haves

Whether it’s a home office, south-facing garden, or walking distance to a particular school, listing your non-negotiables will help you make clear decisions. Knowing what you’re willing to compromise on and what you’re not, keeps the search focused and productive.

5. Get Mortgage Pre-Approval

Having a pre-approved mortgage puts you in a strong buying position. It shows sellers you’re serious, ready, and financially equipped to move forward, which can be particularly useful in a competitive market.

6. Connect with the Right Estate Agent

Property portals are a good starting point, but they rarely tell the full story. Working with an experienced, well-connected estate agent gives you access to deeper local insight and often to properties before they ever hit the open market, in fact, nearly 40% of sales happen off-market.

At Fisher and Partners, our senior managing partners are embedded in the local community and work with a select number of clients at a time. This means you get a bespoke, highly responsive service that puts your needs first.

Ready to start your property journey?

If you’re looking to sell your property, we’d be delighted to offer you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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How to Have the Perfect Viewings When Trying to Sell Your Home

If you’re preparing to bring your home to market this year, it’s well worth mastering the art of the perfect viewing. A well-executed viewing can make all the difference when it comes to achieving a successful sale and the best possible offer.

At Fisher and Partners, we know that viewings are one of the most crucial steps in the selling process. Most buyers won’t make a commitment without seeing the property in person, so the experience they have during their visit really matters.

Yet despite its importance, the viewing appointment is often overlooked. Some sellers simply open the door and let buyers roam freely. Others go the opposite way, offering an enthusiastic guided tour that ends up overwhelming rather than enticing.

The truth lies somewhere in the middle. While a perfect viewing won’t convince someone to make an offer on a home they’re not interested in, it can enhance the experience, leave a memorable impression, and tip the balance for buyers who are on the fence.

Here are a few simple tips to help you perfect the process:

1. Plan a Route with Intention

Think about the journey you want your buyers to take through your home. Guide them in a way that shows off your property’s best features, whether that’s a sun-drenched kitchen, a cosy reading nook, or a beautiful garden view. Try to end the tour in the space that has the most visual or emotional impact. First impressions matter, but the final impression tends to linger.

2. Ease the Pressure

It’s natural to feel excited (or even a little anxious) during a viewing but avoid the temptation to ‘sell’ too hard. Think of it like a premium retail experience: if a shop assistant is too pushy, you’re likely to make a quick exit. Your home is the product here, and a relaxed, unhurried atmosphere will allow viewers to take it all in without feeling uncomfortable or rushed.

3. Give Them Breathing Space

After your initial guided tour, give prospective buyers some time to explore on their own. This extra space helps them process what they’ve seen and imagine their own lives unfolding in the space. A second walk-around also gives them the chance to revisit areas of interest without distraction.

4. Be Mindful of What You Say

It’s completely normal to fill silences with chatter, especially when nerves kick in. But during viewings, less is often more. Keep conversation light and focused on the property. It’s not necessary to share personal stories or minor historical issues like that old roof leak from a decade ago (especially if it’s long since fixed). Allow the home to speak for itself.

Ultimately, buyers aren’t there to get to know you—they’re trying to imagine themselves in the space. A calm, confident presence and clear, thoughtful answers to any questions are all that’s needed.

If you’d rather leave the viewings to the professionals, that’s exactly what we’re here for. Our experienced managing partners are experts in crafting exceptional viewing experiences and will handle every detail on your behalf.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we will set up a time to chat. We’d be delighted to hear from you.