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Selling Your Home This Summer? Why July is One of the Best Times to List Your Property

Why July is a Prime Month for Sellers

July offers a perfect blend of warmer weather, longer daylight hours, and increased buyer motivation. Families are preparing for the new school year, professionals are planning relocations before autumn, and the market traditionally sees a surge in activity before the holiday lull in August.

If you’re considering listing, now is the moment to prepare and here’s why:


1. Buyers Are Motivated to Move Before Autumn

Many of our clients, especially aspirational families, are aiming to settle into their new home before the school term begins. That means they’re actively searching now and ready to move quickly.


2. Your Home Looks Its Best in Summer Light

Lush gardens, bright interiors, and beautiful exteriors shine in natural summer light. With professional photography and considered staging (which we handle for you), your home will stand out more than ever.


3. The Market Cools Off in August – Beat the Dip

Come mid-August, holidays and summer breaks slow down buyer activity. Listing in early July gives your property a window of peak visibility before that seasonal pause.


4. More Daylight Means More Viewings

Longer evenings allow for flexible viewing times, perfect for busy professionals or families juggling summer schedules. More flexibility means more eyes on your property.


How Fisher & Partners Can Help

At Fisher and Partners, we specialise in high-touch, service-led property sales across Berkshire. You’ll work directly with a senior managing partner who knows your local market inside and out, ensuring your home gets the attention and price it deserves.


Considering selling your home this summer?
We’d be delighted to offer you a free market appraisal and honest guidance on preparing your home for a successful July launch.

Contact your local managing partner today and let’s set up a time to chat. We’d love to hear from you.

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Should You Accept Viewings From Buyers Who Haven’t Sold Their Own Home?

If your home has been on the market for a while, it’s completely natural to feel a little worn down by the cycle of viewings, hopes, and silence. You’re investing time and energy preparing your home, only to feel disheartened when no offer follows. So it’s fair to wonder: Is it worth letting buyers in if they still have to sell their own property?

At Fisher and Partners, we understand how personal and emotional the sales process can be. You’re dreaming of your next chapter, and each viewing feels like it might be the one to make it real.

Let’s talk through why turning down viewers who haven’t sold yet might not be in your best interest and how to manage these situations more effectively.

It’s About Momentum, Not Just Readiness

Not every buyer will be in a position to make an immediate offer. But that doesn’t mean they won’t be your eventual buyer. In fact, many serious buyers are actively preparing to sell because they’ve found the property they want, possibly yours.

And here’s the thing: people often move quicker when they fall in love with a home. If a buyer adores your property, they may accept a lower offer on their own home just to secure it. Or, they might have alternative funding options they haven’t disclosed upfront. You never truly know someone’s position until they’ve viewed and emotionally connected with your home.

You Could Be Turning Away the Perfect Buyer

Declining viewings from buyers who aren’t “ready” risks cutting off potential sales opportunities. If someone is truly motivated and inspired by your home, they’ll often take action to get themselves into a position to proceed. By not giving them a chance to view, you could miss out on someone who’s willing to move mountains to buy your home.

Remember: nobody can make an offer on a home they haven’t seen.

A Good Agent Filters the Time-Wasters

This is where having a proactive, service-led estate agency makes all the difference. At Fisher and Partners, we don’t show your home to just anyone. We carefully qualify each prospective buyer, checking their circumstances, financial readiness, and current property status, so you’re only spending time with viewers who are aligned with your goals.

Our managing partners guide every viewing, offering insights about who’s walking through your door, and why they might be the right buyer for your home, even if they haven’t sold yet.

Viewings Aren’t Just About Today – They’re About Planting Seeds

Sometimes, a viewing may not result in an offer today, but it lays the groundwork for interest down the line. Buyers who view without an offer on their own home often return once they’ve sold and with greater commitment.

And even if they don’t buy, they may recommend your home to a friend or colleague. You’re marketing more than a property, you’re making an impression.


In short, if you want to increase your chances of securing the right buyer, it’s worth being open to all serious interest, even if the buyer hasn’t sold yet. With the right guidance, these viewings can be valuable stepping stones toward your sale.


If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.