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An Unexpected Red Flag to Watch Out for When Choosing an Estate Agent

If you’re preparing to put your property on the market, you’ll no doubt be considering which estate agent to instruct. Perhaps you’ve already had a few valuations and listened to different agents explain how they’d market and sell your home.

But amidst the promises and polished pitches, what should you really be looking for and are there any red flags to be aware of?

Most of us can sense a poor sales pitch a mile away. However, there’s one particular promise that might sound appealing but can actually work against you when selling your home: the claim that your property can be advertised online almost immediately.

At first glance, this may seem efficient and proactive. But in reality, rushing your home to market rarely delivers the best results.


Why speed isn’t everything

Exceptional property marketing takes time. Professional photography, carefully written descriptions, detailed floor plans, and where appropriate, virtual tours or video walkthroughs all need proper preparation. This isn’t a process that should be rushed, especially if you want to achieve the strongest possible sale price.

Think about it: you want your home presented in its very best light. That means photographs captured by a professional, not quick snaps taken on a phone. It also means styling and staging the property to highlight its lifestyle appeal. Done properly, these details elevate your listing, making it far more compelling to potential buyers.

If an agent rushes through this stage, the result is often uninspiring marketing that doesn’t do justice to your property and that can mean fewer viewings and lower offers.


What you should expect from your agent

A considered marketing approach. Your estate agent should take the time to prepare every aspect of your property’s launch, guiding you on how to stage your home and ensuring every image and piece of copywriting showcases its true potential.

The description, too, should go beyond a simple list of features. It should paint a picture of the lifestyle your home offers, inviting prospective buyers to imagine themselves living there.

Ultimately, a carefully planned and executed marketing strategy creates pride of presentation and, more importantly, positions your property to achieve its maximum value.


The takeaway

When choosing an estate agent, don’t be swayed by speed alone. Instead, look for the care, attention, and expertise that ensures your property is marketed to its absolute best. Selling your home is one of life’s biggest financial and emotional decisions, you deserve an approach that reflects that.


If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner today and we’ll set up a time to chat. We’d be delighted to hear from you.

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Different Rooms Found in Luxury Properties and How You Can Add a Touch of Luxury to Your Own Home

Once you have the essentials such as a kitchen, dining room, living space, bedrooms and bathrooms, what else could a home possibly need? In larger, more luxurious properties in Berkshire, the answer is often extra rooms that go beyond the expected. These additions are what give a property its sense of exclusivity and elevate it above the ordinary.

As homes increase in size, design naturally leans towards more rooms rather than simply expanding existing ones. Few properties, even at the very top end, are completely open plan. Instead, the sense of scale is reflected in the number and variety of dedicated spaces.

If you have a spare room or you are considering how best to present your home for sale, here are some of the most sought-after “extra” rooms we see in luxury properties.


Cinema Room

Create a private screening space with blackout walls, plush recliners and a projector for the ultimate film nights.

Home Gym

No queues for equipment, no commute, and a motivating space tailored to your fitness routine. A home gym can also be a strong selling point when you list your property.

Home Office or Study

With remote working now the norm, a dedicated study adds both practicality and prestige. Think bespoke shelving, a statement desk and a calm, productive environment.

Spa or Pool

From a private indoor pool to a hot tub retreat, spa-style amenities are the hallmark of true luxury living.

Equestrian Facilities

For horse lovers, on-site stables are the ultimate convenience and lifestyle statement. Properties in Berkshire with equestrian land remain highly desirable.

Workshop or Hobby Room

Whether for restoring classic cars, fine woodworking, or creative projects, a tailored space brings passion projects to life.

Children’s Playroom

In larger homes, these are not just “toy rooms” but often function as second living rooms designed around family life.

Dressing Room or Beauty Suite

Walk-in wardrobes, vanity lighting, and mirrored walls transform getting ready into a daily luxury.

Private Bar

Ideal for entertaining, a home bar brings sophistication and flair to dinner parties or evening drinks.


Adding Luxury to Your Home

Even if your home does not boast sweeping grounds or multiple wings, transforming an underused space into something special can make everyday living more enjoyable. If you are thinking about selling, it can also help your property stand out in the market and attract higher-value offers.


Ready to Sell Your Home in Berkshire?

If you are looking to sell your property, we would be delighted to give you a free market appraisal. Contact your local managing partner today and we will set up a time to chat. At Fisher and Partners we specialise in providing a bespoke, service-led approach to selling homes in Berkshire, and we would be delighted to hear from you.

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Smart Home Technology for Homes – Not Just for the Tech-Savvy

Technology can simplify our lives, help with daily tasks, and sometimes even bring a little joy. Today, smart home gadgets are accessible to nearly everyone, even if you don’t consider yourself ‘tech-savvy’.

If you’ve avoided technology in the past due to frustrating gadgets, there’s good news. Modern devices are intuitive, user-friendly, and designed to make everyday life easier.


Why Smart Home Technology Matters

  • Efficiency: Save time on routine tasks.
  • Comfort: Control your home environment from anywhere.
  • Security: Keep your home safe and monitor activity remotely.
  • Enjoyment: Enhance daily life with convenience and fun features.

Even if you’ve struggled with technology in the past, today’s devices are much easier to use. Let’s look at some practical options.


Smart Devices to Make Home Life Easier

1. Robot Vacuums
Keep your floors clean without lifting a finger. Robot vacuums run on schedule, clean efficiently, and return to their charging points automatically.

2. LED Lightbulbs
Control your lighting via smartphone apps. Turn lights on and off, adjust brightness, and even change colours to create the perfect ambiance.

3. Wireless Speakers
Stream music throughout your home or enjoy immersive sound for movie nights. Systems like Sonos make audio effortless and high-quality.

4. Doorbell Cameras
Affordable and highly practical, doorbell cameras act as CCTV. See who’s at the door, speak to visitors remotely, and avoid missed parcels.

5. Smart Thermostats
Ensure your home is warm and welcoming by controlling heating remotely. Perfect for busy schedules or chilly winter days.

6. Smart Locks
Never worry about lost keys again. Lock or unlock doors using your smartphone for convenience and security.

7. Voice-Activated Devices
Devices like Alexa help with timers, shopping lists, to-do lists, and even checking the weather, all via simple voice commands.


The Future of Smart Homes

Smart home technology continues to evolve, making life simpler, safer, and more enjoyable. While we’re waiting for devices that will wash, dry, iron, and fold our laundry, today’s smart devices already make a real difference in everyday life.


Thinking About Selling Your Home?

If you’re looking to sell your property, we’d be delighted to provide a free market appraisal. Contact your local managing partner at Fisher and Partners, and we’ll set up a time to chat. We’d love to hear from you.

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How to Host Viewings That Get Offers on Your Property

Selling your home isn’t just about the right asking price or the perfect brochure, although both matter. One of the most important moments in the entire process is the property viewing. It’s here that buyers connect emotionally with your home. That “feel” they get during the visit often determines whether they put in an offer or walk away.

At Fisher and Partners, we know that when viewings are handled properly, they can transform curiosity into commitment. So whether you’re leading the viewing yourself or your agent is taking care of it, here are a few professional tips to help you make a lasting, positive impression.

1. Make a Thoughtful First Impression

If you’re showing your home yourself, start as you mean to go on with a warm welcome. Buyers are stepping into someone else’s space, and that can feel a little awkward. Greet them with a smile, be open, and help them feel at ease from the moment they step through the door.

If you’re used to using the side entrance or back door, opt for the front door instead. It’s their first real look at your home and sets the tone.

2. Be Prepared Well in Advance

Rushing around with a hoover moments before the viewing starts creates tension for everyone. Aim to be ready at least 15 minutes beforehand. The house should feel calm, clean, and cared for, not chaotic. That sense of “readiness” shows your home in its best light.

3. Say Less, Let Them Feel More

It’s natural to want to point out every detail or chat away, but resist the urge. Give buyers space to absorb the atmosphere and imagine their life there. Let the home speak for itself. A quiet moment to take in the view from the kitchen window or to imagine their child playing in the garden can be more powerful than any sales pitch.

4. Save the Best for Last

Always aim to end the viewing in your strongest room. Whether it’s a light-filled lounge, a cosy snug, or a beautifully landscaped garden, leave viewers with a lasting emotional impression. It’s that feeling they’ll take with them, and often it’s what makes the decision.

5. Allow a Second Walkaround

If you’re comfortable, invite the buyers to walk around on their own after the guided tour. It gives them the chance to speak freely, take a closer look, and start picturing how they’d live there. If you’re nearby, you might even pick up useful feedback as they talk quietly amongst themselves.

6. Encourage a Second Viewing (But Leave Negotiations to Us)

As they leave, let them know it’s absolutely fine to come back for another visit. It often takes more than one look to make such a big decision. But a word of caution: don’t swap contact details with potential buyers. It might seem helpful, but it can complicate things. We’re here to handle all questions and negotiations, ensuring you get the best possible outcome with none of the stress.


A final thought: Viewings are your home’s chance to shine, to make that emotional connection that leads to a serious offer. A few simple changes to how you prepare and present your property can make a big difference.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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Thinking of Buying a Property for Airbnb or Short-Term Letting? Here’s What You Should Know

In recent years, “Airbnb” has become a household verb, much like “googling” something. With the growth of platforms such as Airbnb and Booking.com, many property investors are exploring short-term letting as a potentially lucrative venture. However, while the returns can be attractive, it’s far from a passive income stream.

If you’re considering purchasing a property to use as serviced accommodation, here’s what to keep in mind before diving in.

1. Choose the Right Type of Property

The first, and perhaps most important, decision is selecting a property that fits the short-term letting market. Are you considering a charming countryside cottage perfect for weekend escapes, or a modern flat that caters to corporate travellers?

Think carefully about your ideal guest and research similar properties in the area. Look at nightly rates, availability calendars, and guest reviews to get a sense of demand and competition. A good fit between property and market is essential if you want to maximise occupancy and profit.

2. Is Your Property Truly ‘Rental Ready’?

Unlike traditional lets, short-term guests arrive expecting a fully equipped, hotel-standard experience, only more personal. That means you’ll need to provide everything from crockery and cutlery to linens, hairdryers, and Wi-Fi.

You may even be able to command a higher rate by including extras such as a dishwasher, iron, or even streaming services like Netflix. Just remember to budget accordingly. Fully furnishing and equipping a short-term rental is a considerable upfront investment.

3. Presentation and Promotion Matter

Successful short-term lets are all about presentation. High-quality, professional photography is a must. Your online listing is your shop window. Consider staging the home to reflect its intended audience and invest time into creating a compelling listing.

Bear in mind that listing your property on booking platforms isn’t free. Most sites charge service fees or commission, so factor these into your financial projections from the outset.

4. Who Will Manage It?

Each guest changeover requires fresh linens, a deep clean, and attention to detail. Depending on occupancy, this could be several times per week. Maintenance also needs regular attention, whether it’s topping up paintwork, fixing a leaking tap, or replacing a broken wine glass. Many owners choose to work with a professional management and cleaning team to help stay on top of it all.

5. Don’t Overlook Ongoing Costs

Running a short-term rental is, in many ways, like running a boutique hotel. You’ll still be responsible for utilities such as gas, electricity, broadband, council tax (or business rates), and potentially subscription services. These outgoings can add up, and unlike with long-term tenants, you can’t expect guests to be mindful of utility usage.

6. Know Your Tax Position

It’s important to speak with a qualified tax advisor to understand the implications of owning a short-term rental, especially if it’s not your primary residence. Tax treatment can vary, and proper planning can save you unexpected costs later on.


Bonus Tips to Streamline the Process

  • Create a guest manual with essential details like Wi-Fi codes, heating instructions, and local recommendations. It saves time and enhances the guest experience.
  • Standardise your cleaning process with a checklist for your team. This ensures every stay starts with a consistently high standard.
  • Stick to simple crockery and furnishings that are easy to replace, ideally from a reliable, budget-friendly supplier.
  • Consider using identical sets of linen and kitchenware to make replacements seamless and affordable.

Yes, short-term letting can yield impressive income figures. But it comes with significant responsibilities, ongoing costs, and the need for constant oversight. It’s worth asking yourself: do I have the time and energy to run this hands-on, or would a more traditional rental offer a better balance of return and simplicity?

If you’re exploring property investment or considering selling or letting a property, we’d be delighted to offer a free market appraisal. Contact your local managing partner today and we’ll set up a time to chat. We’d be delighted to hear from you.

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What You Need to Know About Refurbishing a Period Property

For many, restoring a period property is more than a renovation project, it’s a passion. The charm, the craftsmanship, and the character of older homes hold a special kind of magic. Particularly in homes that may have lost some of their soul to 1970s and 80s upgrades, there’s a real joy in bringing back their original features and timeless elegance.

We’ve all seen those renovation journeys on television, an eager buyer takes on a run-down home, uncovering forgotten fireplaces, intricate cornicing, and the odd surprise that can stretch both budget and patience. While these stories make for excellent viewing, the reality requires a steady hand, careful planning, and a good deal of resilience.

If you’re considering buying a period property to restore, here are a few key things to keep in mind:

1. Is the Property Listed?

One of the first things to check is whether the property is listed. In the UK, many historic homes are protected by law to preserve their architectural or cultural significance. If yours is listed, even minor changes, like windows, fireplaces, or doors, may require Listed Building Consent. Understanding the level of protection (Grade I, II*, or II) will help you plan accordingly.

2. Start with a Flexible Plan

Every good renovation starts with a clear plan. Think through your vision, prioritise key improvements, and consider the property’s existing layout and historical integrity. If the property is listed, speak with your local authority early, gaining approval for changes can take time. Importantly, remain flexible. Period properties can throw up surprises once work begins, so adaptability is key to keeping momentum without compromising on quality.

3. Budget for the Unexpected

It’s wise to approach any renovation with a realistic budget and an ample contingency fund. Period homes, especially those that haven’t been touched in years, can hide expensive issues behind the plaster. Rotten timbers, outdated wiring, and damp can all become major considerations. Factor in a 10–20% buffer to avoid stress down the line.

4. Get a Comprehensive Survey

Before you commit, invest in a full structural survey carried out by a professional experienced in period buildings. This won’t uncover every issue (some problems only reveal themselves once work starts), but it will flag major areas of concern, like structural movement or roof issues and give you a clearer picture of what you’re taking on.

5. Respect the Charm and Character

What makes period homes so desirable is their individuality, original fireplaces, sash windows, ornate cornicing, and high ceilings. These are features worth preserving and celebrating. While modern upgrades can improve comfort and efficiency, thoughtful restoration will honour the building’s heritage and elevate its long-term value.


There’s something truly special about older homes. They tell stories, exude charm, and offer details you simply don’t find in modern builds. If you’re thinking about taking on the rewarding challenge of renovating a period property, we’d be delighted to help you find the right one.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.

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Why August Is the Best Time to Sell Your Property

August is often seen as a quiet month in the property market, with many potential buyers away on holiday and a slowdown in activity. However, this traditional lull actually presents a unique selling opportunity for homeowners looking to get their property noticed.

With fewer homes listed in August, your property faces less competition, making it easier to stand out to serious and motivated buyers. This quieter period means agents can dedicate more time to crafting personalised marketing strategies, ensuring your home’s best features are showcased to attract the right audience.

Benefits of Selling Your Home in August

  • Less Competition: Fewer properties on the market means more visibility for your home.
  • Motivated Buyers: Buyers searching in August tend to be serious and ready to proceed.
  • Personalised Marketing: Agents can focus more on your property with tailored campaigns.
  • Steady Pace: Viewings and negotiations move at a manageable speed, reducing stress.
  • Early Momentum: Gain interest now to position your home ahead of the busy autumn market.

Our expert team specialises in making the most of the August market slowdown. By listing with us, you gain access to professional photography, targeted advertising, and local market knowledge, all designed to maximise your property’s appeal during this key period.

Why List With Fisher & Partners This August?

Choosing to sell with Fisher & Partners means you benefit from bespoke marketing tailored to quieter months. We understand the local property market and use data-driven strategies to attract genuine buyers. Rather than waiting for the market to pick up, we help you take advantage of the calm to secure the best possible sale.


A Location with Year-Round Appeal

Homes in this sought-after area enjoy excellent amenities, top-rated schools, and convenient transport links. Whether buyers are relocating for work or lifestyle, this community’s charm keeps demand strong throughout the year, making August a perfect time to put your property in the spotlight.

Ready to list your property this August? Contact Fisher & Partners today to discuss how we can help you achieve a successful sale during this quieter yet opportunistic season.

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Why Starting with Fisher & Partners Early Makes All the Difference

When it comes to moving home, getting the right advice early can transform your entire experience. At Fisher & Partners, we believe the process should feel clear, personal, and expertly managed from the very first conversation, not overwhelming or disjointed, as it so often is with larger high street chains.

Unlike traditional branches where you’re passed from pillar to post, our clients work with a dedicated agent who remains your single point of contact throughout. We take the time to understand your goals, timeline, and concerns from day one, offering clear, tailored guidance rather than generic advice.

Why Early Involvement Matters

Early involvement allows us to position your property for maximum impact. Whether it’s advising on value-boosting improvements, professional photography, or market timing, we provide honest, strategic input to help your home stand out.

And if you’re searching for your next home, our proactive approach and local network often mean access to off-market opportunities before they’re widely available, something most portals and high street agents simply can’t offer.

One Point of Contact, Start to Finish

At Fisher & Partners, we coordinate every element of your move, from valuation to negotiation to completion, with care and precision. There’s no chasing different departments or repeating yourself to multiple contacts. Just seamless service, clear communication, and trusted advice from people who genuinely care.

Let’s Start the Conversation

Thinking of moving? Contact Fisher & Partners today for an informal, no-obligation chat. Whether you’re ready to list or simply weighing your options, we’re here to offer honest advice, early insights, and a smarter way forward.

Get in touch with us today →

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3 Common Nightmares to Avoid When Buying a House

When it comes to purchasing a home, the process can feel overwhelming but it doesn’t have to be. At Fisher and Partners, we believe that informed decisions lead to smoother moves. Over the years, we’ve seen it all and we’re here to help you sidestep some of the most common challenges. Here are three pitfalls to look out for when buying your next home:

1. Be Cautious When Giving Notice

If you’re moving from a rental property into a new home, timing your notice to end your tenancy can be tricky. While it may be tempting to align your notice period precisely with your intended move-in date to save on rent, unexpected delays are not uncommon in the buying process.

Completion dates can shift, sometimes due to events entirely outside of your control, such as delays in the property chain or last-minute issues with releasing funds. The result? You may find yourself between homes.

Before giving formal notice, have an open conversation with your current landlord. In many cases, a flexible or rolling notice can give you the breathing space you need, should things take longer than expected. A little caution now can prevent a lot of stress later.

2. Triple Check All Your Costs

Buying a property comes with more costs than just the asking price and they can add up quickly. From solicitor fees and surveys to stamp duty, removals, and mortgage-related costs, it’s vital to budget accurately and allow for contingencies.

Unexpected extras, such as administrative charges, loan payoffs, or last-minute adjustments, can surprise even the most organised buyers. We recommend keeping a dedicated breakdown of all known and potential expenses, and having a financial buffer to accommodate any surprises along the way.

3. Don’t Underestimate Moving Day

Moving day can be unpredictable and often exhausting. Whether you’re handling the move yourself or hiring a removals team, preparation is key. Make sure you’ve accounted for potential delays, traffic issues, or miscommunications with movers.

Pack a separate ‘first-day essentials’ box containing key items like toiletries, chargers, snacks, important documents, and a change of clothes. You’ll thank yourself when the kettle’s on and the bed’s made — even if the Wi-Fi isn’t sorted yet.


Thinking of buying or selling a property?
At Fisher and Partners, we offer a bespoke, service-led experience designed to make your move as smooth and rewarding as possible.

If you’re looking to sell your property, we’d be delighted to offer you a free market appraisal. Contact your local managing partner and we’ll arrange a time to chat. We’d be delighted to hear from you.


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Should You Accept Viewings From Buyers Who Haven’t Sold Their Own Home?

If your home has been on the market for a while, it’s completely natural to feel a little worn down by the cycle of viewings, hopes, and silence. You’re investing time and energy preparing your home, only to feel disheartened when no offer follows. So it’s fair to wonder: Is it worth letting buyers in if they still have to sell their own property?

At Fisher and Partners, we understand how personal and emotional the sales process can be. You’re dreaming of your next chapter, and each viewing feels like it might be the one to make it real.

Let’s talk through why turning down viewers who haven’t sold yet might not be in your best interest and how to manage these situations more effectively.

It’s About Momentum, Not Just Readiness

Not every buyer will be in a position to make an immediate offer. But that doesn’t mean they won’t be your eventual buyer. In fact, many serious buyers are actively preparing to sell because they’ve found the property they want, possibly yours.

And here’s the thing: people often move quicker when they fall in love with a home. If a buyer adores your property, they may accept a lower offer on their own home just to secure it. Or, they might have alternative funding options they haven’t disclosed upfront. You never truly know someone’s position until they’ve viewed and emotionally connected with your home.

You Could Be Turning Away the Perfect Buyer

Declining viewings from buyers who aren’t “ready” risks cutting off potential sales opportunities. If someone is truly motivated and inspired by your home, they’ll often take action to get themselves into a position to proceed. By not giving them a chance to view, you could miss out on someone who’s willing to move mountains to buy your home.

Remember: nobody can make an offer on a home they haven’t seen.

A Good Agent Filters the Time-Wasters

This is where having a proactive, service-led estate agency makes all the difference. At Fisher and Partners, we don’t show your home to just anyone. We carefully qualify each prospective buyer, checking their circumstances, financial readiness, and current property status, so you’re only spending time with viewers who are aligned with your goals.

Our managing partners guide every viewing, offering insights about who’s walking through your door, and why they might be the right buyer for your home, even if they haven’t sold yet.

Viewings Aren’t Just About Today – They’re About Planting Seeds

Sometimes, a viewing may not result in an offer today, but it lays the groundwork for interest down the line. Buyers who view without an offer on their own home often return once they’ve sold and with greater commitment.

And even if they don’t buy, they may recommend your home to a friend or colleague. You’re marketing more than a property, you’re making an impression.


In short, if you want to increase your chances of securing the right buyer, it’s worth being open to all serious interest, even if the buyer hasn’t sold yet. With the right guidance, these viewings can be valuable stepping stones toward your sale.


If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner and we’ll set up a time to chat. We’d be delighted to hear from you.