If you’re preparing to put your property on the market, you’ll no doubt be considering which estate agent to instruct. Perhaps you’ve already had a few valuations and listened to different agents explain how they’d market and sell your home.
But amidst the promises and polished pitches, what should you really be looking for and are there any red flags to be aware of?
Most of us can sense a poor sales pitch a mile away. However, there’s one particular promise that might sound appealing but can actually work against you when selling your home: the claim that your property can be advertised online almost immediately.
At first glance, this may seem efficient and proactive. But in reality, rushing your home to market rarely delivers the best results.
Why speed isn’t everything
Exceptional property marketing takes time. Professional photography, carefully written descriptions, detailed floor plans, and where appropriate, virtual tours or video walkthroughs all need proper preparation. This isn’t a process that should be rushed, especially if you want to achieve the strongest possible sale price.
Think about it: you want your home presented in its very best light. That means photographs captured by a professional, not quick snaps taken on a phone. It also means styling and staging the property to highlight its lifestyle appeal. Done properly, these details elevate your listing, making it far more compelling to potential buyers.
If an agent rushes through this stage, the result is often uninspiring marketing that doesn’t do justice to your property and that can mean fewer viewings and lower offers.
What you should expect from your agent
A considered marketing approach. Your estate agent should take the time to prepare every aspect of your property’s launch, guiding you on how to stage your home and ensuring every image and piece of copywriting showcases its true potential.
The description, too, should go beyond a simple list of features. It should paint a picture of the lifestyle your home offers, inviting prospective buyers to imagine themselves living there.
Ultimately, a carefully planned and executed marketing strategy creates pride of presentation and, more importantly, positions your property to achieve its maximum value.
The takeaway
When choosing an estate agent, don’t be swayed by speed alone. Instead, look for the care, attention, and expertise that ensures your property is marketed to its absolute best. Selling your home is one of life’s biggest financial and emotional decisions, you deserve an approach that reflects that.
If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner today and we’ll set up a time to chat. We’d be delighted to hear from you.
