The festive season is always a whirlwind, school commitments, staff parties, shopping for gifts, leaving little time for anything else. For those considering a house move, it’s natural to relegate that task to the “after Christmas” list.
But here’s something to consider: what if everyone else is thinking the same thing? This could lead to a crowded housing market come January, with many properties competing for attention. Fortunately, there’s a way to avoid the post-holiday rush and set yourself up for success.
Why the Festive Period Is Key for Property Listings
Every year, property websites report a surge in traffic immediately after Christmas. In fact, Boxing Day is often the busiest day on Rightmove, as prospective buyers use the downtime to browse listings. However, if sellers wait until mid-January to prepare their properties, they miss out on these eager buyers.
By preparing your home for sale before Christmas, you can take advantage of this prime window of opportunity, ensuring your property is among the first to catch their eye.
How to Get Ahead of the Competition
Here’s how you can make the most of the festive season while still enjoying the holidays:
- Book a Valuation Early
Schedule your property valuation before the Christmas rush. This gives you and your estate agent plenty of time to plan a strategy for marketing your home. - Prepare the Marketing Materials
Arrange for professional photography, videos, and brochures before putting up your decorations. This ensures your property is showcased at its best, free from the festive clutter. - Launch Strategically
With everything ready in advance, your agent can launch your property to the market during the Boxing Day surge. You can relax and enjoy Christmas while buyers are discovering your listing. - Stay Ahead of January Sellers
By having your property live on the market over the festive period, you’ll reach motivated buyers before the influx of new listings in mid-January.
Enjoy Christmas Without the Stress
Imagine this: while you’re celebrating the holidays, attending nativity plays, shopping for gifts, and sharing meals with family, your property is already online, attracting attention from serious buyers. You’ll start the new year ahead of the competition, giving yourself the best chance of a quick and successful sale.
Ready to make your move? Contact your local managing partner at Fisher and Partners today for a free property valuation. Let us help you prepare for the new year rush and ensure your home stands out in the market.
