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Our homes are our castles, and we like nothing more than styling and personalising them to our own tastes. DIY is a huge business in the UK, and almost all of us have an ongoing project, improving or changing some aspect of our home, changing wallpaper, paint colours, or maybe even tiles and flooring. But how much could this DIY obsession affect the value of our home?

Interior design is a huge industry; from bespoke interiors to magazines showcasing beautiful homes, there is a fascination with interior design, and trends seem to change dramatically as the years go by – who remembers those floral chintz sofas from the 80s?

As trends change with the seasons, new styles and colour schemes increase and decrease in popularity. One moment we’re all painting our homes white and grey, and the next, we’re buying vibrant jungle-themed wallpaper. But is there a point when your personal style will begin to have an impact on the value of your home? Could a wallpaper pattern really decrease your home’s value? 

The interior of a home can make or break a sale. If you are too ‘out there,’ you may put buyers off. Or at least have to pinpoint the exact buyer who is a) looking to buy a property, b) is looking to buy a property the size, style and location of yours, c) at your asking price, and finally, d) with your exact taste in interiors. That is quite a lot of factors to find a buyer for your home, isn’t it?

A manor house would be lovely to buy but imagine the entire interior is bright red, filled with gold-plated fittings, frilly furniture, tasselled lampshades and taxidermy on every shelf. Would you pay the asking price? Or would you make a lower offer because you’d have to arrange for the decorators to come as soon as you completed the purchase? Unless, of course, you happen to like that sort of thing. 

Retro interiors, particularly from the 60s and 70s, are often very popular as long as it’s a nod to the era and not an exact replica. The idea is to incorporate hints into the property from that time, not turn your home into a museum. Avocado bathroom suites might be coming back into fashion, but it could be more likely to put a buyer off. 

Minimalist styles tend to work best and could be the perfect solution to selling your home for the highest possible price. Simple, clean and tidy, a minimalist interior would likely feel empty and sparse to the owner of the red taxidermy house. However, it is most likely to appeal to the largest number of would-be buyers, which is the key when selling your home. 

Scandi interiors are ever-popular for this very reason. It is a simple style without any overbearing patterns or colour schemes to put anyone off. And rather than dull and clinical, there are often pops of colour to create interest and add cosiness to the property.

In an ideal world, your home will attract many buyers with multiple offers, increasing the demand and, therefore, the value. If your home is so quirky that you really have to find the one buyer that will like it, there is limited demand, which could affect the value negatively. 

So, by all means, personalise your homes, but if your taste is very quirky, would you be better off toning that down a little when you decide to sell? 

If you are thinking of selling your home, get in touch with the Managing Partner for your area to arrange a valuation today, or start with a very quick online valuation to see your property’s current market potential.

99% of Property searchers will start their search for a property online. It is convenient and time-saving, not to mention far more enjoyable, to search for a new home whilst sitting on your sofa instead of trailing around the town centre visiting different agent’s offices. 

The purpose of a property brochure is to showcase the property and its features and benefits. This is still important, only now it needs to be online. Because of this need to prepare an online presence for each property, agents can utilise many more tools and strategies to sell properties than simply a printed brochure.

From high-quality presented video walk-throughs like mini tv shows to a virtual tour that allows the viewer to view the property as often as they like, technology has come so far that there are many ways to market a property sale now.

But, a brochure is still needed; it is just not required to be printed. Digital downloads of brochures will allow buyers to see the property from home without harming the planet and filling up the recycling boxes. 

To promote a property for sale, there must be some marketing materials that can be easily emailed to potential buyers. The extent of this marketing material depends on the agent and the seller, but something must be produced to showcase the property. 

You need some way to show the interior, layout and the property’s main features to entice potential buyers and encourage them to view. Using either a floorplan or a virtual tour to show the layout and images or a video to show the interior style and size of the property. The written description is where you can sell the lifestyle, describing the property in a way to promote the best features of the property. The wording works particularly well when you want to highlight an element of interest in the property but is not seasonal. For example, Christmas dinner/Christmas morning, but you’re trying to sell your home in summer. Or summer BBQs when you’re trying to sell your house in winter. 

Although, likely, printed brochures are not going to be made any more – after all, they are expensive, bad for the planet, and end up in the recycling bin more often than not – a digital brochure will still be created to showcase your property in all it’s glory. 

The content of that brochure will need to have written descriptions that showcase your home and encourage searchers to come and view it. It will also have beautiful images so searchers can see the property and be excited about the real-life viewing. 

But, consider for a moment that rather than simply writing a list of rooms and measurements, and rather than mentioning where every plug socket and tv point is, use the brochure to tantalise the tastebuds of the property searchers. 

Show the viewers about their future in the property and the memories that they will make. Encourage them to view rather than hit them with a list of facts about the house. Sell the lifestyle your property will allow them to have and showcase how it will be the best for family parties, summer BBQs or Christmas morning. These are occasions throughout every year that homeowners will want to host or arrange, and you can show them that your home would be perfect for them.

Of course, no one will buy a property because it is quite good for BBQs, but if your home ticks every other box, it could be enough to push them into offering on your home rather than someone else’s that they may have on their shortlist. 

There are ways to promote a property without creating a brochure, such as a video walk-through presented by the agent in a TV style to allow the agent to highlight all of those features. Still, a viewer will not watch a 30-minute presentation video. So, a combination of video, floorplans, images, and great words all work together to market a property in the best way possible. 

Fisher & Partners is transforming the way property is sold. We invest heavily in videography and digital marketing of our homes to ensure that potential homeowners are able to get a sense of how it would feel for them to live in your home. Since you work with a managing partner from start to finish, you can ensure the features and benefits of your home are showcased effectively. If you’re considering listing your home on the market, we’d be delighted to give you a current market appraisal and discuss our services.

Sunningdale and its neighbouring villages are renowned for being pet-friendly communities. Your furry friends are an essential part of your family and homes. However, when it comes to selling your property, it’s important to consider how your pets may impact the process. We’ve compiled a list of tips to help you navigate selling your home while managing your beloved pets.

Prepare for Viewings with Care

While it’s not always practical to remove your pets from your home, it’s ideal to have them out of the way during viewings. If you have dogs, arrange for a family member or friend to take them for a short walk or have them safely secured in the car during the viewing appointments. This allows potential buyers to focus on the unique features of your home without distractions.

Conceal Bowls and Bedding

During viewings, it’s best to hide your pets’ food and water bowls, as well as their bedding. These items are not selling features and may not make a positive impression on buyers, regardless of their love for animals. Store these temporarily in a cupboard, the garage, shed, or even your car while the viewings take place. Once the potential buyers have left, you can bring back your pets and their belongings.

Create an Inviting Environment

Before each viewing, take the time to freshen up your home. As Sunningdale residents know, our noses can become accustomed to familiar scents. Open the windows to let in fresh air and consider using air fresheners or scented candles to give your home a pleasant aroma. Opt for popular scents like vanilla or explore floral options for a refreshing spring atmosphere. Clean scents like linen or relaxing lavender can also create a welcoming ambiance. By appealing to buyers’ senses, you increase the likelihood of leaving a positive impression.

At Fisher & Partners, we understand the unique challenges of selling a home with pets. Our Managing Partners are ready to provide you with accurate valuations and expert advice to maximise your property’s potential. Get started by requesting a free, no-obligation online valuation or reach out to our team today.