For years, homeowners have been told to strip their homes of personality before selling, paint everything white, remove family photos, and keep the décor neutral. But times have changed. While this advice was once the go-to strategy, it may no longer be the best approach for today’s savvy and style-conscious buyers.
Here’s why embracing your home’s individuality could help you stand out in a competitive property market.
Why the Old Advice No Longer Works
The idea behind painting everything white and depersonalising your home was to present buyers with a “blank canvas” where they could imagine their own life unfolding. However, the way we search for homes has evolved.
- Scrolling Culture: Buyers now browse online, scrolling through hundreds of properties in one sitting. A plain, neutral home may not catch their attention.
- Increased Interest in Interior Design: Today’s buyers are inspired by bold colours, stylish interiors, and unique design choices. Homes with character stand out and create a lasting impression.
Neutral walls and empty spaces may have worked in the past, but in a sea of online listings, they can blend into the background.
Make Your Home Stand Out
If you’re planning to sell, leaning into your home’s unique style can set it apart. Here’s how to strike the right balance:
- Embrace Bold Choices
A statement wallpaper, a brightly coloured kitchen, or an eye-catching light fixture can capture a buyer’s attention and pique their interest. Even if it’s not to everyone’s taste, it makes your property memorable. - Highlight Your Personality
Unique décor or quirky furniture, like a vibrant armchair or an unusual lamp, can add character to your listing. These small touches make your home feel lived-in and inviting. - Get Creative with Photography
Showcase your home’s individuality in your listing photos. Lead with a striking interior shot instead of the traditional exterior, or use a twilight image to create intrigue. - Add Colour Where Needed
If your home is very plain, consider adding pops of colour or interesting accents. A stark, all-white home can feel sterile and forgettable.
When Bold Choices Work Best
If your home already has a stylish or vibrant interior, let it shine! No need to redecorate or tone things down, your personal touches could be the exact thing that helps sell your property.
On the other hand, if your home is very plain, it might benefit from a few small updates. Adding a colourful piece of artwork, a patterned rug, or even a couple of vibrant throw pillows can make a big difference in how it’s perceived.
The Bottom Line
Selling your home is already a complex process, so don’t make it harder on yourself by thinking you need to erase its personality. A house with character not only stands out to buyers but can also help them imagine how their own style might fit within the space.
If you’d like tailored advice on how to prepare your home for sale and maximise its appeal, contact Fisher and Partners today. We’d be delighted to provide a free market appraisal and guidance on showcasing your home’s unique charm to attract the right buyers.
