So, you’ve decided to move. You know the time is right, and you may even have a destination in mind. But how do you decide which estate agent to use?

Many of us turn to friends and family for recommendations or look to the most prominent agent in town. While these might seem like obvious choices, the right estate agent for you might not be the one with the most sales or the biggest office. The agent that worked for your friend might not be the best fit for selling a house like yours.

Common Mistakes in Choosing an Agent

Homeowners often compare agents based on fees and property valuations. However, these factors are less relevant than you might think.

• Fees: You only pay a fee if the property sells. If the agent doesn’t perform, they don’t charge you.
• Valuations: An agent who overvalues your property, whether due to inexperience or to win your business, likely won’t achieve a sale. This means no fee will be charged anyway.

Choosing an agent based on cheap fees or the highest valuations may leave you stuck without a sale.

Key Considerations

Evidence-Based Valuation: Look for an agent who provides a valuation based on solid evidence, not just a hunch or flattery. A careful analysis of the market and experience should lead to an accurate valuation, ensuring your home sells within a reasonable time frame.

Strategic Marketing: A few quick photos on a phone aren’t enough. An agent should have a clear process and plan for marketing your property to attract as many buyers as possible, generating viewings that lead to offers.

Value Over Cost

When selling your most valuable investment, now is not the time to bargain hunt for discounted fees. You need an agent who offers exceptional service, not just the lowest fee. Look for one who can demonstrate their marketing skills, showcase your property to the right buyers, and think proactively.

The Right Fit

The fee an agent charges is only payable if they successfully sell your home. When you accept an offer and complete the sale, you’ll likely be happy to pay for their service. Selecting an agent with a clear strategy and proven experience ensures a successful sale, avoiding the adverse effects of an unsold property languishing on the market.

If you need help selling your home, get in touch with our team of property experts. We’re ready to demonstrate our skills, strategy, and innovative technology to help you sell your property and move on to your dream home.

If you’re looking to sell your property, we’d be delighted to give you a free market appraisal. Contact your local managing partner, and we will set up a time to chat. We’d be delighted to hear from you.